Panasonic is the latest tech brand to poke fun at the ‘selfie-obsessed’ world of social media, in a fun new campaign via Leo Burnett India.
The ad depicts a wannabe social media star trying to go ‘viral’ with numerous different stunts and gimmicks.
Throughout the chaos, the Anchor by Panasonic electrical switch stays strong, with the campaign message stating ‘The Naye India ke badte load ke liye’, which translates to ‘For New India’s increasing load’.
“With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations,” said Panasonic Life Solutions managing director Vivek Sharma.
“We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”
But it’s not the first time a tech brand has used the narcissistic nature of social media to push its products
Here in Australia, Samsung worked with Leo Burnett to come up with the #SponsoredPost campaign, an entertaining nod to the world of influencers to promote its Galaxy A Series smartphone range.
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