Australians are being encouraged to dispose of their unwanted paint responsibly, at Paintback drop-off points (paintback.com.au), in a new integrated campaign that sees everyday painters becoming Australia’s most admired painters.
Paintback is a world-first Australian initiative to responsibly dispose of the large volume of paint and packaging that ends up in landfill every year.
Paintback is driven by the Australian paint industry and the major paint companies that supply around 95 per cent of all the architectural and decorative paint sold in Australia.
Paintback’s founding members are Dulux, Haymes, PPG, Resene and Valspar.
Since launch in May 2016, Paintback has established 108 collection sites nation-wide, collected and treated 7 million kilograms of paint and packaging and are providing over 17 million people with access to the service.
The campaign is set to roll out this week with film, OOH, radio and print components running alongside a social promotion that incentivises paint recycling with the chance to win a luxury trip to Uluru, one of Australia’s most celebrated natural wonders.
Paintback national marketing and communications manager Amanda Dutt Sharma said: “The idea of the campaign is to normalise the responsible way of disposing of paint, as if you were recycling paper or plastic.”
10 feet tall managing director Joseph Meseha said: “As an agency we are all about creating content with a cause, so working with Paintback has been an absolute pleasure.
“We love the idea of painting everyday Aussies as heroes for something as simple as recycling paint.”
CEO: Karen Gomez
National marketing manager: Amanda Dutt Sharma
Creative agency: 10 feet tall.com.au
Head of strategy/partner: Joseph Meseha
Creative director/partner: Stuart Black
Creative director: Tina Funder
Art director: Matt Toebelmann
Client service director: Pia Moore
Senior account manager: Sam Fletcher
Production Company: Monster & Bear
Director: Sarah Hickey
DOP: Josh Frey
Senior producer: Jessica Pearce
Producer: Jessica Galea
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]