Pacific Star Network’s 1116 SEN Launches Sister Station

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
SHARE
THIS



Melbourne’s 1116 SEN (Sports Entertainment Network) is aiming to become a one-stop shop for Aussie men with the launch of a new sister station.

Classic Rock Radio will replace 3MP and focus on the best of 60s, 70s and 80s rock music. Listeners will also be able to access the new station on DAB+, streaming online, via mobile apps and on 1377AM.

The new station is also set to have minimal talk and less ads, with traffic and news headlines featuring in the breakfast and drive-time slots.

Cathy Thomas, general manager of 1116 SEN, said the launch of Classic Rock Radio rounds out the circle of what the listeners want.

“Fans of 1116 SEN already get 24/7 sport coverage and we are thrilled to be able to offer them a music alternative for those times when the situation calls for some classic rock hits,” she said.

“From a business point of view, it made sense to give our target audience a comprehensive listening experience across two stations, and we now own the territory that encompasses everything Aussie blokes love – sport and rock music.”

Please login with linkedin to comment

1116 SEN Pacific Star Network Ten

Latest News

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

Opinion

by B&T Magazine

B&T Magazine
NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”
  • Media

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

Mag Closures & The New Landscape For Earned Media
  • Opinion

Mag Closures & The New Landscape For Earned Media

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

KitKat Partners With R U OK?
  • Media

KitKat Partners With R U OK?

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

oOh! Launches The Junkee Network
  • Media

oOh! Launches The Junkee Network

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend
  • Marketing
  • Technology

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.
  • Technology

Optus Assistant Chatbot Surpasses 2 Million Conversations

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]