Pacific Star Network’s 1116 SEN Launches Sister Station

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.

Melbourne’s 1116 SEN (Sports Entertainment Network) is aiming to become a one-stop shop for Aussie men with the launch of a new sister station.

Classic Rock Radio will replace 3MP and focus on the best of 60s, 70s and 80s rock music. Listeners will also be able to access the new station on DAB+, streaming online, via mobile apps and on 1377AM.

The new station is also set to have minimal talk and less ads, with traffic and news headlines featuring in the breakfast and drive-time slots.

Cathy Thomas, general manager of 1116 SEN, said the launch of Classic Rock Radio rounds out the circle of what the listeners want.

“Fans of 1116 SEN already get 24/7 sport coverage and we are thrilled to be able to offer them a music alternative for those times when the situation calls for some classic rock hits,” she said.

“From a business point of view, it made sense to give our target audience a comprehensive listening experience across two stations, and we now own the territory that encompasses everything Aussie blokes love – sport and rock music.”




Please login with linkedin to comment

1116 SEN Pacific Star Network Ten

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]