Melbourne’s 1116 SEN (Sports Entertainment Network) is aiming to become a one-stop shop for Aussie men with the launch of a new sister station.
Classic Rock Radio will replace 3MP and focus on the best of 60s, 70s and 80s rock music. Listeners will also be able to access the new station on DAB+, streaming online, via mobile apps and on 1377AM.
The new station is also set to have minimal talk and less ads, with traffic and news headlines featuring in the breakfast and drive-time slots.
Cathy Thomas, general manager of 1116 SEN, said the launch of Classic Rock Radio rounds out the circle of what the listeners want.
“Fans of 1116 SEN already get 24/7 sport coverage and we are thrilled to be able to offer them a music alternative for those times when the situation calls for some classic rock hits,” she said.
“From a business point of view, it made sense to give our target audience a comprehensive listening experience across two stations, and we now own the territory that encompasses everything Aussie blokes love – sport and rock music.”
The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]
Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]
Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]
Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]