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Reading: Pacific Snares Domain’s Danielle Lowry For Head Of Product Role
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B&T > Media > Pacific Snares Domain’s Danielle Lowry For Head Of Product Role
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Pacific Snares Domain’s Danielle Lowry For Head Of Product Role

Staff Writers
Published on: 8th August 2018 at 1:50 PM
Staff Writers
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Pacific has announced the appointment of Danielle Lowry to the role of head of commercial product.

Lowry joins the publisher following roles at Domain, Yahoo!7 and MCN where she held a combination of product management and commercial positions.

As head of commercial product, Lowry will drive Pacific’s video and native content strategies as the business looks to capitalise on its rich seam of video assets.

Lowry will build out the product and commercial model as she works with Pacific’s masthead brands on new formats to engage the audience of Australia’s number one women’s network, which has a unique audience of 2.4 million according to the latest Nielsen figures. In addition to connecting clients to Pacific’s stable of market-leading brands through video, Lowry will also be responsible for rich brand storytelling formats across digital and social platforms.

Nicole Bence, commercial director for Pacific, said: “Danielle is playing a major role in our digital success, particularly in video, which is our fastest growing revenue stream. She is the perfect person to help us grow our video and native offering as we look for ways to meet growing client demand.”

Lowry added: “I’m excited to join Pacific, a business that is deeply passionate about building digital communities around its brands. This is a great opportunity for me to combine my product and commercial skills as I accelerate revenue growth for a business that is in transition.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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