Pacific has announced the appointment of Danielle Lowry to the role of head of commercial product.

Lowry joins the publisher following roles at Domain, Yahoo!7 and MCN where she held a combination of product management and commercial positions.

As head of commercial product, Lowry will drive Pacific’s video and native content strategies as the business looks to capitalise on its rich seam of video assets.

Lowry will build out the product and commercial model as she works with Pacific’s masthead brands on new formats to engage the audience of Australia’s number one women’s network, which has a unique audience of 2.4 million according to the latest Nielsen figures. In addition to connecting clients to Pacific’s stable of market-leading brands through video, Lowry will also be responsible for rich brand storytelling formats across digital and social platforms.

Nicole Bence, commercial director for Pacific, said: “Danielle is playing a major role in our digital success, particularly in video, which is our fastest growing revenue stream. She is the perfect person to help us grow our video and native offering as we look for ways to meet growing client demand.”