B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pacific Partners With Acast, Launches Eight New Podcasts
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Pacific Partners With Acast, Launches Eight New Podcasts
Media

Pacific Partners With Acast, Launches Eight New Podcasts

Staff Writers
Published on: 23rd July 2019 at 9:47 AM
Staff Writers
Share
3 Min Read
SHARE

To further enhance its market-leading podcast slate, Pacific has forged a partnership with Acast, the world’s largest podcast company, and announced the launch of eight new podcasts.

From August, Pacific will boast a suite of 17 local podcasts with new titles including:

1. Men’s Health Strength Sessions featuring interviews with Mark Wahlberg, Steve Plain and Chris Hemsworth

2. marie claire’s Finding Fearless which will launch with an exclusive Drew Barrymore interview

3. Tastebud Traveller by Better Homes and Gardens, with support from Collette Vacations

4. Trolley Watch by New Idea for all Aussie shoppers who love a bargain and delicious food

5. The Daily Home Edit by InStyle – a daily drop of lifestyle home hacks

6. The Ghost Files hosted by Karina Machado, author of Spirit Sisters

7. Celebrit-Tea hosted by WHO’s editors Stacey Hicks and Ali Cromarty who discuss the top entertainment headlines

8. The Baby Whisperer from Practical Parenting with guest expert host from family health experts Tresillian

The above new titles are supported by existing hit podcasts from Pacific including The Rock Star and the Nanny and New Idea’s Royals.

Acast is the biggest podcast platform in the world, working with major media organisations in the audio space including the BBC, Wondery, The Guardian and The Economist.

Locally, the business has helped the likes of Seven West, Network 10 and Vice Australia to enter the podcast space.

As Pacific’s exclusive hosting and distribution partner, Acast will deliver the strongest technical infrastructure to manage, grow and distribute podcast content across all platforms.

In addition to Pacific’s commercial team, Acast will offer sales representation and the ability to buy Pacific’s premium content through contextual collections. Pacific will also be the first

Australian company to access Acast’s ad manager platform which will allow for the self-service uploading of campaigns against Pacific’s inventory.

Pacific’s head of commercial product, Danielle Lowry said: “This partnership with Acast comes at a pivotal moment for Pacific as we continue to grow our podcast slate.

“Audio is an increasingly important part of our business as our audience and advertising partners continue to embrace audio content.

“Teaming up with Acast will help us take this to the next level.”

Acast’s ANZ content director, Guy Scott-Wilson said: “We know podcasts from established mastheads perform incredibly well and Australian podcast audience growth is coming from well-loved brands entering the space.

“This partnership, and Pacific’s amazing suite of podcasts, will give audiences the content they crave, and help attract new listeners to the medium.

“It will also open the door for advertisers to deliver targeted messages in an engaging and on-demand format.”

Earlier this year, Pacific’s parent company Seven West Media announced a separate deal with Acast for its audio offerings.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Acast, Mark Wahlberg, pacific
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?