B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pacific Announces Partners For House To Home Beautiful: Beach House Project
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Pacific Announces Partners For House To Home Beautiful: Beach House Project
CampaignsMedia

Pacific Announces Partners For House To Home Beautiful: Beach House Project

Staff Writers
Published on: 11th June 2019 at 9:16 AM
Staff Writers
Share
3 Min Read
SHARE

Pacific has launched the House to Home Beautiful: Beach House project supported by partners Laminex, Carpet Court, Bosch, Caroma and Doors Plus.

House to Home Beautiful: Beach House is a cross-platform content series spanning online, social and print.

At the heart of the project is a 10-part video series that follows single dad owner-builder Saul Myers who, with the help of Home Beautiful’s team of experts Wendy Moore, Sarah Burman and Fiona Michelon, will transform his coastal weekender into a functional family home.

The renovation of the property includes the build of a separate studio tapping into the growing trend of Australians keen to leverage their homes to generate income giving them the freedom to invest in improvements.

Executed across all of Home Beautiful’s platforms, the short-form content series is digitally-led and focusses on the key areas of planning, design and contemporary beach house style, with expert tips and advice throughout.

The renovation journey comes to life via a combination of native editorial video complemented by an extensive series of online articles, inspirational social galleries, EDMs to Home Beautiful’s 52,000 subscribers, culminating in a dedicated reveal feature in the magazine’s July issue, on sale June 10.

Home Beautiful editor, Sarah Burman said: “This is another exciting instalment of Home Beautiful’s highly successful franchise House to Home Beautiful.

“This incarnation extends the brand into new territory: the previous project featured a premium new build while Beach House is set to inspire would-be renovators with its sense of attainable, laidback luxury, as well as those considering a sea change.

“We have collaborated closely with Saul and our commercial partners to showcase quality building materials, appliances, surfaces, fittings and fixtures to bring his dream of family-friendly coastal style to life.”

Series partners Laminex, Carpet Court, Bosch, Caroma and Doors Plus have seamlessly integrated into the real-life renovation highlighting the benefits and features of their products in situ giving the brands access to Home Beautiful’s total footprint of 2.3 million across print, digital and social.

Home Beautiful talent and the series themes have also been utilised to create additional content for the partners’ owned channels.

The first video of the House to Home Beautiful: Beach House series is now live here with further instalments rolling out across June.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Home Beautiful, House to Home Beautiful
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?