Pacific has launched the House to Home Beautiful: Beach House project supported by partners Laminex, Carpet Court, Bosch, Caroma and Doors Plus.
House to Home Beautiful: Beach House is a cross-platform content series spanning online, social and print.
At the heart of the project is a 10-part video series that follows single dad owner-builder Saul Myers who, with the help of Home Beautiful’s team of experts Wendy Moore, Sarah Burman and Fiona Michelon, will transform his coastal weekender into a functional family home.
The renovation of the property includes the build of a separate studio tapping into the growing trend of Australians keen to leverage their homes to generate income giving them the freedom to invest in improvements.
Executed across all of Home Beautiful’s platforms, the short-form content series is digitally-led and focusses on the key areas of planning, design and contemporary beach house style, with expert tips and advice throughout.
The renovation journey comes to life via a combination of native editorial video complemented by an extensive series of online articles, inspirational social galleries, EDMs to Home Beautiful’s 52,000 subscribers, culminating in a dedicated reveal feature in the magazine’s July issue, on sale June 10.
Home Beautiful editor, Sarah Burman said: “This is another exciting instalment of Home Beautiful’s highly successful franchise House to Home Beautiful.
“This incarnation extends the brand into new territory: the previous project featured a premium new build while Beach House is set to inspire would-be renovators with its sense of attainable, laidback luxury, as well as those considering a sea change.
“We have collaborated closely with Saul and our commercial partners to showcase quality building materials, appliances, surfaces, fittings and fixtures to bring his dream of family-friendly coastal style to life.”
Series partners Laminex, Carpet Court, Bosch, Caroma and Doors Plus have seamlessly integrated into the real-life renovation highlighting the benefits and features of their products in situ giving the brands access to Home Beautiful’s total footprint of 2.3 million across print, digital and social.
Home Beautiful talent and the series themes have also been utilised to create additional content for the partners’ owned channels.