Pac Mags Makes It Three From Three And Withdraws From AMAA Metrics
The third and final major publisher of print products in Australia has just confirmed that it too will be withdrawing from the Audited Media Association of Australia (AMAA), joining the likes of News Corp’s magazine division and Bauer Media.
Pacific CEO Gereurd Roberts said the decision was made to allow Pacific to continue to evolve alongside the requirements of advertisers and agencies.
Roberts said, “Our brands have transformed and so too have our partner expectations. We’re being asked to deliver more granular, audience-based, crossplatform measures that better reflect how consumers interact with our brands, and the integrated solutions our clients require.
“The AMAA is a highly-regarded organisation and has been a valuable partner, however the circulation metric is no longer representative of our multi-faceted audiences, or our multi-faceted offering, and given the withdrawal of the other major publishers, is no longer representative of our industry.”
Pacific will now deliver its third-party print metrics via Roy Morgan and also through Ipsos, and will continue working with Nielsen in developing its digital audience measurement tools. The AMAA measures actual sales of magazines over the EMMA data which measures readership.
Obviously with sales of magazines in decline the AMAA data often proves a real misery for publishers attempting to attract dwindling advertisers. Conversely, the EMMA data, which often shows multiple readers for a single title, delivers a more compelling argument.
Pacific is also continuing to engage with the AMAA on alternative and proposed measurements they are currently developing across platforms.
“Pacific is absolutely committed to providing accurate and transparent audience measurement. Granular audience-first, cross-platform metrics are where the market is demanding our focus, and reflects what we see as the future for our evolving, dynamic brands,” Roberts added.
Following News Corp’s withdrawal, the AMAA released a statement from CEO Josanne Ryan, which said, “We are disappointed that the lead magazine groups have made a decision to move away from providing the audited circulation data, however it is now up to marketers and agencies to determine what data points they require to ensure they have trusted metrics on which to invest advertising.”
You can read the rest of this statement here.
Please login with linkedin to comment
Advertising Standards Bureau Anniversary Rhonda and Ketut. AAMILatest News
UnLtd Board Welcomes Verizon Media MD Paul Sigaloff
Paul Sigaloff, managing director of Verizon Media ANZ, has been appointed as a director of the board for the media, marketing and creative industry’s social purpose organisation, UnLtd. Sigaloff is a longtime supporter of UnLtd and will be commencing his role on the board from January 2021. Danny Bass, chairman of UnLtd, said: “We’re delighted […]
Sorrell Grabs Another One As MediaMonks Merges With German Auto Agency Staud Studios
Sir Martin Sorrell continues his march across the globe with S4’s MediaMonks announcing it has merged with German production studio Staud Studios. Staud specialises in the automotive industry and the move cements S4’s presence in Germany, Europe’s second biggest advertising market. Staud Studios was founded in 1983 by car photographer René Staud and is now […]
Shutterstock Reveals Visual Trends 2021
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Ogilvy Australia CEO David Fox To Head Middle East & North Africa Office
Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region. The move to a new regional position follows six and a half […]
Vic Gov Chooses QMS For Its Holidaymaker Fire Warnings
Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]
Marketers, Digital Experts, Podcasters & Bloggers Among 2021’s “Jobs On The Rise”
LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]
Have We Entered Peak Podcasting? 2021 Predictions
Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]
Lenovo Turns Aussie Tech Review Into A Death Metal Song
Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]
Bastion Collective Launches New Interactive Experience agency Bastion Interactive
Bastion Collective launches new arm, Bastion Interactive, which is a specialist interactive experience agency headed up by ex DDB Tribal Managing Director.
Major US Networks ‘Boycott’ Trump Farewell Address
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
Facebook Journalism Program Helps News Publishers Find New Subscribers
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]
Sky News Australia Will Be Live From Washington During Biden, Harris Inauguration
Sky News Australia to air all of tomorrow's presidential inauguration. Tune in from 4am to see all the gritted teeth.
Data Pooling: What Is It And Why Does It Work?
Nervous about a half pike with twist into the data pool? Tighten the Speedos with this read judged a "perfect 10".
M&C Saatchi Sport & Entertainment Appointed By My Muscle Chef
My Muscle Chef is only surpassed by Carlton Zero as the least stolen item in the B&T office fridge.
“I’m Not Dead!”: Kyle Sandilands Sparks Panic After Not Showing Up To Work
Fears this morning Kyle may have dropped dead. Southern Cross Austereo immediately denies any use of KGB nerve agent.
Kogan Pays $310K For Breaching Spam Laws
Here's a stern lesson for any email spammers out there. Let's just hope those Nigerian billionaires are reading today.
Boomtown Unveils Expanded Education Program For 2021
Has your one & only New Year's resolution left you trying to squeeze back into pants? Improve yourself instantly here.
Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Free TV Australia Calls For “Speedy Action” On Media Bargaining Code, As Sorrell Voices Concerns
News Media Bargaining Code continues to prove proverbial hot potato as Sir Martin threatens his own gratin dauphinois.
“Not Cool!” TV Reporter Subjected To Vile Abuse During Live Broadcast
B&T warns this article contains the sort of unsavoury language commonly associated with Australian cricket spectators.
The ‘500 Greatest Songs Of All Time’ To Play On Nine Radio In Feb
B&T tipping 'Run To Paradise' or anything Barnsey to do the business in Nine's ‘500 Greatest Songs Of All Time’.
MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’
This'll be of more interest to MediaCom's clients. For the rest of us, it's more a passing interest/time filler thing.
Tinder, Bumble Banning US Capitol Rioters
Dating apps have banned the US Capitol rioters. However, that's not to say there's not plenty of loons & psychos left.
PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
The Future Of Corporate Events? ARIA Awards Founder Peter Rix Chats Post-Pandemic, Burning Man + More
2020 certainly did bring a reprieve from the myriad of events. Although, B&T does pine for the networking drinks.
Depositphotos Reveals Visual Trends 2021
It's the first of the visual trends reports for 2021. And it's not good news for wearers of the polka dot or salmon.
Val Morgan Unveils POPSUGAR Editorial Team
The POPSUGAR team revealed, but not before escaping the wilds of the Amazon Basin judging by accompanying press images.
OMA: Outdoor Revenues Plummeted Almost 40% In 2020
Outdoor industry praying the locust plagues & pterodactyls stay away in 2021, as COVID shaves 40% off the bottom line.
