Pac Mags Appoints New Client Strategy Director For Victoria

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria.

Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process.

She has also worked at Facebook in a client partner role in the retail and auto verticals.

Emma Baston

Emma Baston

Fran Vavallo, sales director for Victoria at Pac Mags, said: “This appointment is a key step in the transformation of our commercial offering beyond inventory to focus heavily towards a more people-based marketing approach.

“Emma’s expertise across various agency and digital roles will add to the strategic conversations we’re having with clients to drive their business growth and unlock consumer behaviour change.”

Commenting on her appointment, Baston said: “I’m looking forward to helping to embed Pacific’s offering as we take to market advanced sales solutions which fuse data, insights, creative and measurement – and joining forces with Fran to tell Pacific’s story and accelerate growth.”

Baston’s appointment comes after Pac Mags CEO Gereurd Roberts recently flagged redundancies for some of its editorial teams.




Please login with linkedin to comment

Emma Baston pac mags Pacific Magazines

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.