B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
AdvertisingMedia

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

Staff Writers
Published on: 11th December 2018 at 11:26 AM
Staff Writers
Share
2 Min Read
SHARE

Nonstop Media has been acquired by ASX-listed company P2P Transport Limited, which will create Australia’s largest taxi advertising network.

Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia.

The acquisition grows Adflow’s footprint substantially by adding a further 1300 vehicles to its national fleet of 2600 vehicles.

Adflow will now have a strong regional presence in NSW, Victoria and Queensland, in addition to having substantial coverage across the major capital cities.

Asked about the purchase of Nonstop Media, Adflow GM Luke O’Connor said: “Nonstop Media, and Rova Media in its previous form, has been the leading player in the taxi market in Australia for the last decade.

“Adflow has many strategic advantages that Nonstop Media could not replicate and so it made the decision easy for the owners to sell a great business with significant upside.”

With a mesh network of vehicles constantly crisscrossing Australian cities, O’Connor said there won’t be a street that won’t be accessible to the Adflow fleet.

Adflow (P2P Transport) [2]

Adflow is offering pay-per-display and traditional purchasing methods that can be used to leverage the smallest of budgets.

With an additional 1300 vehicles under management, Adflow can offer not only traditional taxi back advertising, but vehicle wraps, in car digital entertainment and innovative digital taxi top displays.

“Our digital rooftop signs are testament to two years of research and development and are fully Australian manufactured,”O’Connor said.

“With leading technologies, our digital tops can show content based on time of day, GPS location or any dynamic trigger our clients may need.”

“With content constantly changing remotely and a soon to be released programmatic marketplace, we can start to trade location-based advertising through all the major trading desks and this really excites customers.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adflow, Taxis
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?