OzTAM has announced Kevin Dillon’s appointment as industry development director – a newly-created stakeholder-facing role spanning broadcasters, media agencies and industry bodies – effective immediately.
Reporting to OzTAM CEO Doug Peiffer, Dillon will lead OzTAM’s efforts to identify and develop new tools and data that allow broadcasters to maximise their audiences, and advertisers to reach them.
He will engage and consult with stakeholders across the industry to determine their needs and priorities, foster alignment in determining which initiatives to pursue, and manage and deliver selected projects.
Dillon has extensive experience in the media/telco, internet and renewable energy sectors in Australasia and Silicon Valley.
An expert in interactive broadband technologies, in 2014-16 Dillon was lead consultant in the conceptualisation, development and industry-wide adoption of the data analytics platform that supports OzTAM’s Video Player Measurement (VPM) service, which captures minute-by-minute viewing of all BVOD content streamed live or on demand.
Peiffer welcomed Dillon’s return to OzTAM, saying: “Kevin is a proven media and technologically-savvy leader, and a superb connector of people, organisations, insights and possibilities.
“His affinity with digital transformation and industry-disruptive change, and his stakeholder management skills, make Kevin the ideal nexus between OzTAM’s audience measurement service and potential industry enablement and technology initiatives.”
Dillon said: “My experience developing OzTAM’s VPM service and bringing it to market is a career highlight.
“I am delighted to return at this important juncture for the business and wider industry, as OzTAM continues to enhance its world class cross-screen measurement capabilities, and explores new technologies and tools to help advertisers reach broadcast audiences.”
Earlier in his career, Dillon held senior leadership and management roles with Sigma Systems, Telstra Corporation, and networking technology specialist Juniper Networks.
He earned a Master of Environmental Science with Honours from Monash University and a Bachelor of Electrical/Electronic Engineering in Electronics & Communications from Swinburne University.
