OzTAM has announced Adrian Bogdan Vasile’s appointment to the newly created position of projects director.
Vasile will direct the execution of project plans and manage timelines as OzTAM brings new products and initiatives to market.
Reporting to OzTAM’s CEO Doug Peiffer, Vasile will work alongside director of technical services, Sylvano Lucchetti, and the wider OzTAM team to ensure progressive service enhancements continue to meet client needs.
Vasile will start in early November and joins OzTAM from Nielsen, where he has been director of product leadership for Nielsen Media Impact – a cross-media planning platform – and, most recently, the company’s consumer and media view products.
Peiffer said: “Changes in the television and video viewing landscape have seen OzTAM’s service evolve rapidly over the past few years.
“With our team heavily focused on product development, we need an executive wholly dedicated to client relations, to keep OzTAM subscribers fully across and engaged in our efforts to measure and report the myriad new ways of viewing content.
“Adrian’s extensive and varied experience in audience measurement and media planning – spanning product development, project management, marketing and customer service – make him ideally qualified for this new client-facing role.”
Vasile added: “After working on all sides of the media and advertising spectrum I am returning to the core of it. I look forward of helping OzTAM and its stakeholders to reach and implement the next phase of content viewing measurement.”
Vasile’s 20-plus year career spans all major media channels and encompasses media planning, product development, digital marketing and consumer insights.
He has spent the past two years with Nielsen in Australia and before that was a strategy consultant for the Australian Marketing Institute.
Vasile began his career in 1997 with Zenith Media in Bucharest, Romania, as a media planner. He then spent eight years with Starcom MediaVest Group in Bucharest, starting as outdoor media manager and was subsequently promoted to executive director of direct marketing.
Later roles included country manager for Reader’s Digest in Romania and Bulgaria; CEO of Central and Eastern European outdoor media group, Epamedia; and international business development director for the B2B division of Tarsago Media Group in Central and Eastern Europe (CEE).
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]