Australian hair and beauty ecommerce business OZ Hair & Beauty today announced a partnership with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, to deliver true 1:1 customer personalisation across all channels and devices to increase omnichannel engagement, retention and loyalty.
By integrating Emarsys’ customer data platform (CDP) with its existing ecommerce platform, Shopify Plus, OZ Hair & Beauty plans to eliminate silos and unify customer data to drive more intelligent omnichannel engagement. Emarsys’ marketer-friendly artificial intelligence will enable OZ Hair & Beauty to use this data to serve relevant and engaging content, at the right time and in the right channel, to capture new customers and build loyalty among existing customers. OZ Hair & Beauty has also elected to use Emarsys Loyalty to improve customer retention and lifetime value by rewarding customers at every stage of their journey with more personalised omnichannel experiences.
OZ Hair & Beauty managing director Anthony Nappa said: “OZ Hair & Beauty was born from a hairdressing salon started by my parents. From the get-go, our customer experience has set us apart. However, as we’ve rapidly grown, especially with COVID-19, we realised we needed help to retain and improve the customer experience shoppers have come to expect from us.
“The beauty industry has been hit particularly hard by COVID-19 restrictions, but it’s been encouraging to see how our customers have responded. Consumers turn to hair and beauty services to feel good and this hasn’t stopped as a result of the pandemic. In fact, we’ve seen a surge in new customers.”
According to Covid-19 Commerce Insight, a joint project between Emarsys and data analytics provider GoodData, nearly half of online sales for brands in March were driven by “new customers” thanks to COVID-19. This was a key driver for OZ Hair & Beauty to look for a new omnichannel customer engagement platform.
“The challenge for us is maintaining our growth trajectory. How should we divide our time between acquiring new customers and marketing to our existing customer base? How can we create brand loyalists, especially once this pandemic is over? The partnership with Emarsys will help us address these questions and seize the opportunity COVID-19 has presented to build loyal, long-lasting customer relationships through personalisation.”
Emarsys managing director APAC Adam Ioakim commented: “It’s more important than ever to be able to quickly distinguish new customers from loyal ones. Our partnership will help the OZ Hair & Beauty team analyse their customer base to quickly determine who’s new and who’s loyal to deliver the most targeted, personalised customer experience possible. Coupled with their fantastic customer service, we look forward to seeing how they can grow their business and share meaningful content with their customers to increase loyalty”.
The Emarsys solution replaces Klaviyo, Swell Rewards and Nosto.
Please login with linkedin to commentEmarsys
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
After a tight race between Gogglebox and Home and Away last week, this Thursday, Gogglebox again took the crown. It scored 596,000 viewers, growing a modest 19,000 from last week, while Home and Away‘s numbers dropped by 25,000 to reach 541,000 viewers. Also on Seven was Seven News with 931,000 viewers, Home and Away – Late with 523,000, The Chase with 481,000. […]
A typically dull finance report has gone viral after it was wonderfully gatecrashed by an overly exuberant child. Bloomberg News was conducting a live cross with Jacob Funk Kirkegaard, a senior fellow at the German Marshall Fund, who was attempting to inform viewers about the current state of the German financial industry following recent elections […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]