Oxfam Australia Retains BizWisdom As Digital Agency

Char Saydabad women's ADDA club with club president, Mosammad Bilkis’s (25) pictured centre

Oxfam Australia will retain BizWisdom as their digital agency of choice after the Melbourne based agency won a competitive tender for their 2020/2021 activity. 

The win puts BizWisdom in charge of paid search, paid social & programmatic activity for the Australian arm of the not for profit, as part of a 12-month program that also includes radio and SEO. 

The announcement means that the partnership between Oxfam Australia and BizWisdom will now extend into its seventh year.

BizWisdom Agency Director Sam McEwin said he was thrilled to retain the account. “It has been a great privilege to work on the Oxfam Account over the past 6 years, Oxfam Australia has become an important part of the fabric of our agency and we couldn’t be more pleased to get their tick of approval to continue into 2021.”

“The not for profit sector is going to face its share of challenges over the next 12 months and we put forward a plan which we firmly believed included the right mix of tactics to help Oxfam to navigate those challenges. To have those concepts endorsed by the team at Oxfam Australia – particularly when tested against a group of well-credentialed agencies – is tremendously rewarding.”

Oxfam Australia Acting Head of Marketing Comms Tom Hartney said “This reaffirms the value of our long-standing partnership with BizWisdom. They diagnosed our challenge and presented us with a strong tactical solution and practical vision to meet our business and market needs into the future. We are looking forward to launching the next phase of our life-changing work together.”

 




Please login with linkedin to comment

bizwisdom Oxfam

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]