Oxfam Australia will retain BizWisdom as their digital agency of choice after the Melbourne based agency won a competitive tender for their 2020/2021 activity.
The win puts BizWisdom in charge of paid search, paid social & programmatic activity for the Australian arm of the not for profit, as part of a 12-month program that also includes radio and SEO.
The announcement means that the partnership between Oxfam Australia and BizWisdom will now extend into its seventh year.
BizWisdom Agency Director Sam McEwin said he was thrilled to retain the account. “It has been a great privilege to work on the Oxfam Account over the past 6 years, Oxfam Australia has become an important part of the fabric of our agency and we couldn’t be more pleased to get their tick of approval to continue into 2021.”
“The not for profit sector is going to face its share of challenges over the next 12 months and we put forward a plan which we firmly believed included the right mix of tactics to help Oxfam to navigate those challenges. To have those concepts endorsed by the team at Oxfam Australia – particularly when tested against a group of well-credentialed agencies – is tremendously rewarding.”
Oxfam Australia Acting Head of Marketing Comms Tom Hartney said “This reaffirms the value of our long-standing partnership with BizWisdom. They diagnosed our challenge and presented us with a strong tactical solution and practical vision to meet our business and market needs into the future. We are looking forward to launching the next phase of our life-changing work together.”
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