Overheard at SXSW

Once again the Twitterverse has gone into a tail spin as we all look to the latest trends and digital innovations coming out of SXSW Interactive festival in Austin Texas.

There have been hundreds of speeches over the first three days, and I learned from last year’s experience that it’s impossible to visit or track every interesting keynote or speech. So I’ve attempted to capture the most interesting and potentially influential Tweets of the festival so far to give you a sense of what marketers are getting excited about. From 3D trending cookies, automation, the meaning economy, taser drones, wearable tech, girlpower, messy ideas – there’s lots of interesting perspectives flooding the Twitter stream right now.

1. ‘Chaotic Moons taser drone delivers 80,000 volts of paralyzing power.’ @Mashable

2. “At the Oreo Trending Vending Lounge we’re connecting trending moments to the Oreo cookie itself in real time and in real life .” Bonin Bough, Mondelez

3. ‘One of the best ways to achieve justice is to expose injustice’. Julian Assange

4. "Brands need to move their social media from always on to always relevant.’ @richardting R/GA

5. ‘Creativity is not about keeping clean, it's about getting in trouble’ @jeffreytambor, Actor

6. ‘The ability of an entrepreneur to be a good storyteller is critical to their company's success’ @BenHorowitz, Author ‘The Hard thing about Things’

7. '30 years ago it took 30 years to build a brand. Now it can be almost overnight.' Ben Lerer, Thrillist

8. ‘Brands are grappling with privacy. They’re figuring out what’s cool vs. what's creepy and how to not cross that line.’ @AnnMack JWT

9. ‘Only 6% of CEOs for startups are women. We are taught early on, that being the boss isn't very attractive. Join in the fight to disrupt the 'pink aisle.’ Lyndsey Shepard, GirlPower

10. ‘Participation, Exclusivity and Authenticity are the 3 Characteristics of Successful Design." @DBonner, Razorfish

11. "People don't experience technology. They experience products, spaces, usually one at the time.’ @rodrigoATCG, IDEO

12. ‘The shift in wearable tech: from "connected body" to "engaged humans" – start to understand what motivate users.’ Francois Grouiller, Fred & Farid

13. "Self tracking must feed our intuition, not replace it." Ben Essen, Iris Worldwide

14. ‘We create 838 miles worth of digital content every 10 minutes.’ Mary Snauffer

15. ‘In the automated world, income will go up for people who work with computers and robots, and down for others.’ Eric Schmidt, Google

16. ‘The more autocratic the country, the more online identities the citizens have.’ David Caygill, Iris Worldwide

17. “The better the tools one uses, the further you can get.” Stephen Wolfram

18. "Your audience now has their own audience. "Sandra Zuckerburg, Facebook

19. "We were ready to take a risk. It worked." Dana Brunelli, House of Cards producer

20. "If you can't post a picture of it, it didn't happen" Sam Huston, Jumptank

21. "We forget that our writing systems all started as pictures." Ben Zimmer, vocabulary.com

22. "Fonts exist to add emotional context to written words." Ben Zimmer, vocabulary.com

23. "Progressive companies are the ones who say: This journey is 1% finished" Maria Giudice, Rise of the DEO: Leadership by Design

24. "Good ideas are messy." Maria Giudice, Rise of the DEO: Leadership by Design

25. "The next frontier is to make asynchronous communication as seamless as real time conversations." Stephen Kim, Microsoft / Skype

26. "We have a universal need to be in the places and times that we can't be in." Stephen Kim, Microsoft / Skype

27. "Persuasive design aligns your desired outcome with the user's interest." Matt Dana, Fullscreen

28. 'Better to be fired than to create something boring.' Mike Germano, Carrot

29. 'Our perception of time is altered by how much new and unusual things we're experiencing.' Matt Danzico, BBC

30. ‘Best #iBeacon experiences are those that go back to basics and do Marketing as a Service: Push a Service, not a message.’ Mette Stuhr, Carlsberg

To stay in touch with what’s happening in real time the best hashtags to follow are #SXSW, #SXSW2014, #SXSW and #sxswinteractive.

By Dan Pankraz regional strategy director, APAC Iris Worldwide

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