Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall.
‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause.
The launch includes a quirky content video accompanied by print and radio components that aim to highlight the shocking statistics associated with Australia’s most deadly female cancer.
Ovarian cancer kills three Australian women every day and the 5-year survival rate of 45 per cent has had little movement in over 30 years.
This new campaign platform is the beginning of a number of initiatives that will roll out over the next 12 months in the hope of raising both the profile of the disease and the vital funds needed to change the statistics for the better.
OCA director marketing and communications Josy Shaw said: “We have watched so many other cancers make incredible progress, now it’s time for teal.
“It’s time to support women living with ovarian cancer, it’s time to put an end to Australia’s deadliest female cancer. It’s time for ovary-action.”
10 feet tall Creative Director Tina Funder said: “We are so excited to be launching our first of many pieces of work for OCA, and eternally grateful to everyone who donated their time to the project.
“When we learnt of the devastating statistics surrounding ovarian cancer, we knew that we needed to rally the Australian population to do more than take action, we needed an ‘ovary-action’ in order to rectify the crisis.
“We’re hoping every piece of work moving forward can have the desired impact, and that we can help eradicate this shockingly unforgiving disease.”
The video was a true collaboration, with production house Cadré Pictures, sound studio Production Alley, actress Sybilla Budd and musician Dave Higgins all donating their time to bring it to life.
Agency: 10 feet tall
Production: Cadré Pictures
Producer, Sigi Eimutis
Creative Director, Pat Da Cunha
Music: Dave Higgins
Sound: Production Alley
VO: Sybilla Budd
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]