An out-of-home campaign that urges people not to give money to homeless people has caused just the outrage you’d expect.
The poster campaign asks “Are you really helping the homeless?” and infers that many people who beg for change aren’t, in fact, homeless at all and are taking money from people who are.
The campaign is the work of Gloucester City Council in England’s west and was apparently the idea of Conservative councillors in a bid to stop begging in the city centre.
It adds: “In some cases the people you see sleeping rough are not really homeless. They are in accommodation receiving support and benefits” and encourages people to donate to legitimate homeless charities instead.
However, Labor party members on the Council are furious that the posters were allowed to go ahead in the first place and have used them to attack the ethics of their Tory colleagues.
A Labor spokesperson said in a statement: “We are absolutely disgusted by these posters and the Tories should be ashamed they have allowed them to go up
“Clearly the nasty party is alive and kicking In Gloucester. The posters imply that most homeless people are not genuine but trying to con people out of money. This is shameful and effectively demonises one of the most vulnerable groups of people in our society who need our kindness and care.
‘We call upon Gloucester City Council to immediately withdraw these posters. We are fully supportive of the initiatives that are in place to help homeless people and would welcome these being publicised in a positive way so that the public are aware as to what they can do to help the homeless.
“Streetlink is an important organisation but its advertised in small print at the bottom of the page. The current campaign is based on negativity and not the right way to go about things,” the statement read.
Please login with linkedin to commentOut Of Home
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]