Outdoor Industry Amplifies ‘Light Up The Dawn’ With RSL

Outdoor Industry Amplifies ‘Light Up The Dawn’ With RSL
SHARE
THIS



The Outdoor Media Association (OMA) has today announced its support of the RSL nationwide initiative ‘Light up the dawn’ to broadcast on digital signs throughout Australia.

‘Light up the dawn’ asks the public to pledge their involvement in a 6am at-home vigil that will replace the traditional march that has been cancelled due to COVID-19.

RSL Queensland State President Tony Ferris said, “This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present. The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”

 OMA CEO Charmaine Moldrich said, “We applaud RSL Queensland for bringing this inspired idea to life. With ANZAC Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit. OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.”

‘Light up the dawn’ takes place on the 25th of April at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations. When Australians pledge their place on the RSL website, they can download a flyer and place it in their neighbour’s letter box to get their whole community involved, making it easy to spread the word. The campaign encourages people to stand on their driveway, balcony, or even in their living room and be united in the spirit of the ANZACs.

“Even though we cannot stand shoulder to shoulder on ANZAC day, by lighting up the dawn we can honour the sacrifices of those who have served, and showcase the tenacity of Australians,” concluded Moldrich.

“When Australians sign up and pledge themselves through the RSL website to ‘Light up the dawn’ they are making history alongside their fellow Australians and taking part in an historic event, to remember all those who have served and sacrificed,” concluded Ferris.

Please login with linkedin to comment

anzac day OMA

Latest News

Malcolm Turnbull Calls News Corp “The Most Powerful Political Actor In Australia”
  • Media

Malcolm Turnbull Calls News Corp “The Most Powerful Political Actor In Australia”

Former Australian Prime Minister Malcolm Turnbull has called for News Corp Australia to be held to account after describing the organisation as “the most powerful political actor in Australia”. Fronting a media diversity inquiry on Monday, Turnbull claimed News Corp Australia had surpassed both the Coalition and Labor as the nation’s most powerful political force. […]

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

ITF Finds Significant Disparities Between How Men’s And Women’s Elite Sports Are Described
  • Media

ITF Finds Significant Disparities Between How Men’s And Women’s Elite Sports Are Described

The International Tennis Federation (ITF) has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy. Conducted and delivered by Ipsos MORI, the research explored how the representation of male and female athletes varies, identifying […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast
  • Media

Shopify Partners With The Peers Project To Support Millennial Leaders Podcast

Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign
  • Campaigns

Barilla & Publicis Italy Show The Healing Power Of Pasta In New Global Campaign

Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer
  • Media

Colin Jowell Joins DDB’s Tribal As Its First Chief Strategy Officer

Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H
  • Campaigns

Nicole Kidman Voices Global Campaign For Healthcare Firm H&H

H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome
  • Marketing

Jean-Michael Wu Appointed Head Of Talent At TotallyAwesome

One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]