Australian out-of-home company QMS has expanded its network by partnering with Manboom in Sydney.

The partnership delivers 22 premium billboards located on Homebush Bay Drive, Joyce Drive Mascot, M4 Motorway as well as exclusivity on the highly sought after M2 motorway from November, 2014.

The M2, one of Australia’s busiest motorways, provides advertisers with an uncluttered opportunity to connect with commuters living and travelling to the north and north-west of Sydney, with over 100,000 vehicles per day passing under these highly sought after billboards.

QMS CEO Barclay Nettlefold, said the partnership was a major step in the development of a national advertising footprint for QMS enhancing its dominant position in Melbourne with high quality static and landmark digital assets.

“We are excited about being able to offer advertisers the opportunity to implement effective advertising campaigns across key eastern seaboard capital cities; this is a significant step forward in our strategic growth plan.”

“We believe this partnership with Manboom is a vote of confidence in our business and we look forward to a long and successful relationship with the Manboom team. This will provide QMS and Manboom the opportunity to develop high quality, large format, strategic out-of-home advertising assets across the Sydney market”, Mr Nettlefold said.

QMS is a subsidiary of QMS APAC Group (QMS), which holds premium large format and key landmark digital assets across Sydney, Melbourne, Brisbane and Adelaide.