Outbrain Signs Three-Year Deal With Australian Community Media

Outbrain Signs Three-Year Deal With Australian Community Media
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Discovery and native advertising platform Outbrain has announced a new three-year deal with Australian Community Media (ACM).

The partnership aims to help to further monetise the growing audiences across the ACM network, providing what Outbrain describes as “more vital support for regional journalism and rural communities”.

ACM has more than 170 rural and regional newspapers and community-based websites, which serve millions of people across the country, including The Canberra Times, Newcastle Herald, Illawarra Mercury, and Bendigo Advertiser.

The partnership will see Outbrain’s Smartfeed featured across all of ACM’s sites in Australia, providing advertisers with premium inventory to connect their products and services to regional audiences.

With 8.8 million Australians living in regional areas, this is one of the fastest growing markets for many brand categories, Outbrain said.

Andrew Burke, managing director, APAC and growth markets at Outbrain, said: “We’re excited to announce our partnership with ACM and support the company on its mission to serve premium regional audiences.

“This is an amazing opportunity to provide advertisers with exposure to an often underrepresented customer base in regional areas, and find even more of their target audiences.

“Outbrain is continuing to invest in market leading tools and services which are all designed to help publishers better monetise their content and for marketers to reach and engage relevant audiences.”

Please login with linkedin to comment

Australian Community Media Outbrain

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine