Outbrain Signs Three-Year Deal With Australian Community Media

Outbrain Signs Three-Year Deal With Australian Community Media
B&T Magazine
Edited by B&T Magazine



Discovery and native advertising platform Outbrain has announced a new three-year deal with Australian Community Media (ACM).

The partnership aims to help to further monetise the growing audiences across the ACM network, providing what Outbrain describes as “more vital support for regional journalism and rural communities”.

ACM has more than 170 rural and regional newspapers and community-based websites, which serve millions of people across the country, including The Canberra Times, Newcastle Herald, Illawarra Mercury, and Bendigo Advertiser.

The partnership will see Outbrain’s Smartfeed featured across all of ACM’s sites in Australia, providing advertisers with premium inventory to connect their products and services to regional audiences.

With 8.8 million Australians living in regional areas, this is one of the fastest growing markets for many brand categories, Outbrain said.

Andrew Burke, managing director, APAC and growth markets at Outbrain, said: “We’re excited to announce our partnership with ACM and support the company on its mission to serve premium regional audiences.

“This is an amazing opportunity to provide advertisers with exposure to an often underrepresented customer base in regional areas, and find even more of their target audiences.

“Outbrain is continuing to invest in market leading tools and services which are all designed to help publishers better monetise their content and for marketers to reach and engage relevant audiences.”




Please login with linkedin to comment

Australian Community Media Outbrain

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]