Discovery and native advertising platform Outbrain has announced a new three-year deal with Australian Community Media (ACM).
The partnership aims to help to further monetise the growing audiences across the ACM network, providing what Outbrain describes as “more vital support for regional journalism and rural communities”.
ACM has more than 170 rural and regional newspapers and community-based websites, which serve millions of people across the country, including The Canberra Times, Newcastle Herald, Illawarra Mercury, and Bendigo Advertiser.
The partnership will see Outbrain’s Smartfeed featured across all of ACM’s sites in Australia, providing advertisers with premium inventory to connect their products and services to regional audiences.
With 8.8 million Australians living in regional areas, this is one of the fastest growing markets for many brand categories, Outbrain said.
Andrew Burke, managing director, APAC and growth markets at Outbrain, said: “We’re excited to announce our partnership with ACM and support the company on its mission to serve premium regional audiences.
“This is an amazing opportunity to provide advertisers with exposure to an often underrepresented customer base in regional areas, and find even more of their target audiences.
“Outbrain is continuing to invest in market leading tools and services which are all designed to help publishers better monetise their content and for marketers to reach and engage relevant audiences.”
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