Content discovery platform Outbrain is launching an industry-first certification programme for video and content discovery.

Native content discovery has become an integral part of many marketers’ digital strategies. Outbrain’s new certification programme is designed to provide digital professionals with advanced skills and the best-practice methodologies required to turn brand stories into measurable brand results via the Outbrain platform.

“Outbrain is evolving quickly and marketers can now execute against extremely targeted digital consumer journeys,” said Ayal Steiner, managing director of Outbrain, Asia Pacific.

“Responding to an explicit industry need our goal is to provide professional training and recognition to individuals who have the skill sets required to deliver concrete outcomes and positive ROI for their brands. These more advanced content marketers have moved beyond ‘traffic’ as the singular success metric for video and content.”

Called ‘The Outbrain Academy’, the certification programme will launch this Thursday, May 19 and is already fully subscribed with strong representation from major agencies including OMD, Society, Dentsu and Publicis.

Participants in the program will be led in the development of practical skills including campaign set up and management, measurement and performance optimization and video storytelling to drive business results. Outbrain will also share data and its unique consumer insights with the certified agencies.

The one-day program will be conducted in person by the Outbrain team and led by Yoav Tourel, Outbrain’s head of marketing for Australia and New Zealand.

This Agency Certification will be the start of an ongoing commitment by Outbrain to lead the investment in industry understanding of the still relatively new Native and Content Marketing discipline. The Outbrain Academy already has additional course dates available for eligible executives representing all aspects of using content in marketing, media and the agency landscape.