Global content discovery platform Outbrain has announced that its premium native placements are now available to programmatic buying through ad tech company AppNexus.
Outbrain Programmatic Access (OPA) is available to customers worldwide, and integrates programmatic demand partners into Outbrain’s premium native ecosystem.
For the first time, Outbrain will allow AppNexus marketplace customers to bid on its inventory, which comprises the largest premium native supply in the world.
To date, Outbrain has operated a closed marketplace. The OPA program allows select partners to participate in the marketplace using their own data and technology stack.
Outbrain’s commercial director for the Asia-Pacific region, Fionn Hyndman, said: “Outbrain and AppNexus are two leading companies in the world of digital advertising, and together we offer a true bridge between brands and the programmatic native world.
“Through this collaboration, we are in an even better position to bring a new premium solution to brands and readers alike for their discerning discovery needs.”
Brian O’Kelley, CEO and founder of AppNexus, said: “Outbrain has focused on building a leading premium native platform. It has a clear vision of where the industry needs to go and strong values when it comes to brand safety and trust.
“This collaboration unlocks opportunity for all of our customers around premium native.”
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