B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Outbrain Acquires UI Optimisation Platform AdNgin
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Outbrain Acquires UI Optimisation Platform AdNgin
AdvertisingMarketingTechnology

Outbrain Acquires UI Optimisation Platform AdNgin

Isabella Barbato
Published on: 12th June 2018 at 7:30 AM
Isabella Barbato
Share
3 Min Read
SHARE

Native advertising platform Outbrain has announced it has acquired AdNgin, a UI optimisation company built to enhance the reader experience.

Outbrain connects publishers, marketers and consumers through personalised, interest-based recommendations. AdNgin focuses on that same level of personalisation, individually optimising the reader experience based on their visual preferences.

The understanding that every consumer is different – from their personal interests to the way they interact digitally – is what inspired the personalisation-driven platforms to come together.

After a short, six-month pilot, consistent double-digit click-through rates (CTRs) sealed the deal for the two companies. The acquisition is Outbrain’s sixth to date.

Outbrain’s managing director for the Asia-Pacific region, Andrew Burke, said: “At Outbrain, we’re focused on building solutions with efficiency and performance at its core, and AdNgin’s vision seamlessly aligns with the work we’ve done, as well as what we intend to achieve as we push the boundaries of content discovery.

“There’s tremendous potential in this market – especially so in Asia, where marketers are more likely to prioritise personalised experiences than their peers in other regions.”

Asaf Porat, head of global operations at Outbrain, said: “AdNgin removes the guesswork of digital advertising, allowing us to automate the optimisation of our reader experience.

“It’s fascinating to see a technology that can make continuous improvements and lead to significant uplifts of RPMs and CTRs.”

Outbrain founder and CEO Yaron Galai said: “As we’re innovating our platform with transformative initiatives – in-feed autoplay video and endless feeds of content discovery – we can’t forget what makes Outbrain perform in the first place: reader personalisation; from the personalisation of content to the personalisation of UI.

“This acquisition will help us seamlessly focus on the entire, personalised journey.”

AdNgin founder Amnon Lahav said: “Joining forces with a native powerhouse like Outbrain, which organically outperforms the competition using interest-based recommendations, couldn’t be a more perfect digital advertising match.

“This is an incredibly exciting start to a high-converting content adventure, both for us and the end consumers.”

Lahav will bring his decade-plus of UX experience to the forefront, closely collaborating with Outbrain’s business optimisation team as the new head of UI optimisation.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Outbrain
Share
By Isabella Barbato
Follow:
Senior professional with 9+ years of B2B Marketing experience. Proven track record in planning and executing creative marketing campaigns and new business strategies in the technology space. Strong focus on technology and product launch and development. Extensive background in Digital Strategy, Brand Management, and implementation of complex, enterprise-level digital campaigns in B2B environments.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?