Outbrain Accelerates Growth With APAC Promotions

Outbrain Accelerates Growth With APAC Promotions
SHARE
THIS



Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires.

This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets.

Yoav Tourel has been promoted to head of sales for Asia Pacific, and Helena Gavros will move into the role of head of brands and agencies for Southeast Asia.

In his role, Tourel will manage the Amplify revenue and oversee all sales team across the region.

With over ten years of digital marketing experience, Tourel is among the founding members of Outbrain’s ANZ team.

Joining Outbrain in February 2017, Gavros has in a short time, played a critical role in strengthening the company’s relationships with brands and agencies in the region.

She will be responsible for the Amplify revenue for Southeast Asia, and will manage the sales team based in Singapore.

Tourel said: “Outbrain has always been about providing consumers with the best recommendations, but it is only in recent years that we’ve truly re-envisioned the future of Native and Discovery.

“I’m immensely proud of the progress we’ve made in APAC, and cannot be more delighted to lead the team at a time when it is so strongly poised for innovation and growth.”

Meanwhile in India, another strategic market for Outbrain, Anand Makhija has been promoted to director of business development.

Anand, a passionate advocate for stakeholder engagement, will focus on building and managing relationships with publishers and advertisers alike.

Outbrain APAC MD Andrew Burke, Managing Director said: “Outbrain operates in a space where talent is extremely dynamic, and losing the war for talent is a real risk.

“These moves put the right people in the right roles, and better positions us to continue on our growth trajectory in Asia Pacific.”

He added, “On top of that, their unwavering commitment to success has enabled Outbrain to advance the Discovery and Native Advertising conversation – we cannot be more thrilled to have them with us as we scale new heights.”

Over the last 6 months, Outbrain has expanded its suite of products, with a renewed focus on enhancing the user experience.

It launched Sphere – a premium, exclusive, publisher-to-publisher recommendation and audience network, introduced SmartFeed – a new digital experience that transforms every page into an infinite stream of discovery for publishers and users, and acquired AdNgin to optimise the reader experiences based on their visual preferences.

 

Please login with linkedin to comment

Outbrain

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]