Outbrain Accelerates Growth With APAC Promotions

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires.

This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets.

Yoav Tourel has been promoted to head of sales for Asia Pacific, and Helena Gavros will move into the role of head of brands and agencies for Southeast Asia.

In his role, Tourel will manage the Amplify revenue and oversee all sales team across the region.

With over ten years of digital marketing experience, Tourel is among the founding members of Outbrain’s ANZ team.

Joining Outbrain in February 2017, Gavros has in a short time, played a critical role in strengthening the company’s relationships with brands and agencies in the region.

She will be responsible for the Amplify revenue for Southeast Asia, and will manage the sales team based in Singapore.

Tourel said: “Outbrain has always been about providing consumers with the best recommendations, but it is only in recent years that we’ve truly re-envisioned the future of Native and Discovery.

“I’m immensely proud of the progress we’ve made in APAC, and cannot be more delighted to lead the team at a time when it is so strongly poised for innovation and growth.”

Meanwhile in India, another strategic market for Outbrain, Anand Makhija has been promoted to director of business development.

Anand, a passionate advocate for stakeholder engagement, will focus on building and managing relationships with publishers and advertisers alike.

Outbrain APAC MD Andrew Burke, Managing Director said: “Outbrain operates in a space where talent is extremely dynamic, and losing the war for talent is a real risk.

“These moves put the right people in the right roles, and better positions us to continue on our growth trajectory in Asia Pacific.”

He added, “On top of that, their unwavering commitment to success has enabled Outbrain to advance the Discovery and Native Advertising conversation – we cannot be more thrilled to have them with us as we scale new heights.”

Over the last 6 months, Outbrain has expanded its suite of products, with a renewed focus on enhancing the user experience.

It launched Sphere – a premium, exclusive, publisher-to-publisher recommendation and audience network, introduced SmartFeed – a new digital experience that transforms every page into an infinite stream of discovery for publishers and users, and acquired AdNgin to optimise the reader experiences based on their visual preferences.


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