Out-Of-Homer XTD Rebrands To Motio

Out-Of-Homer XTD Rebrands To Motio
B&T Magazine
By B&T Magazine



Motio has launched today, the new name for XTD, marking the next stage in its evolution.

From today, Out-of-Home media company XTD has changed its name to Motio Limited and is pursuing its leadership in the Place Based media and Location Intelligence sector.

Approved by shareholders at its Annual General Meeting last Friday, the name change supports its diversification strategy, evolving its core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company by the same name, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow its environments.

CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network. They also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.




Please login with linkedin to comment

MOTIO XTD

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]