Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process.
The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group.
The beverage company’s produce spans from water to alcohol, and has been rehydrating Australians since 1874.
Our Revolution Client Services Director Diana Yako, said, “Bickford’s is an exciting iconic Australian consumer business with an ambitious, progressive attitude to the future.”
“Their strategic approach to building a brand makes this partnership an ideal fit for our agency and we’re delighted to be working together to help achieve their commercial ambitions.”
Bickford’s Group Sales and Marketing Manager Chris Illman, added, “it is an exciting period of growth for the business.”
“We are committed to our reputation of innovation and quality by investing in brands that build emotional connections through authenticity and story-telling and this is strengthened by partnering with those who understand and align with our brand ethos.”
This new business win further strengthens Our Revolution’s partner portfolio after the appointment as My Muscle Chef’s (MYMC’s) consumer branding agency at the end of 2020.