Oscars Ratings At All Time Low, Falling 58%
This year’s Oscars ceremony hit a ratings trough, decreasing by 58 per cent from the 2020 Oscars, which previously held the record for lowest viewership ever.
According to Nielsen’s fast national results, the ceremony had just 9.85 million viewers, the first time viewership has dipped under 10 million. Last year’s viewership was 23.6 million, making it at the time the lowest watched ceremony.
The 2021 Oscars ceremony was broadcast live on American network ABC, as well as online on ABC.com, the ABC app, YouTubeTV and Hulu+Live.
This year’s awards were profoundly affected by the pandemic, which heavily influenced what films were released as well as cinema attendance. Streaming giant Netflix secured seven Oscars, the most of any distributor, doubling its previous number of Oscar wins. Behemoth Disney followed with five Oscars.
This year’s ceremony also had a number of historic moments, as Chloe Zhao became the second ever woman to win Best Director for Nomadland. She is also the first Chinese woman, and the first non-white woman, to win the award. Nomadland also won Best Picture.
Yuh-Jung Youn, who’s role in Minari secured her a Best Supporting Actress win, was the second Asian woman and the first Korean to win the award.
Mia Neal and Jamika Wilson were the first Black winners of the Best Makeup and Hairstyling award for their work on Ma Rainey’s Black Bottom. They accepted the award alongside alongside makeup artist Sergio Lopez-Rivera.
Daniel Kaluuya became the first Black British person to win an Oscar for acting for his performance in Judas and the Black Messiah.
The Oscars is not the only award show beset with declining ratings. The Golden Globes hit a 13 year low with only 6.9 million viewers, the Grammys were at an all time low with 9.23 million viewers and last year’s online Emmy’s broadcast had 6.9 million viewers.
Latest News
Why Advertisers Cannot Overlook The Benefits Of Generative AI
The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]
VOZ Enters Final Phase Of Total TV Viewing
VOZ, the most accurate picture of Total TV viewing, enters final phase; on track to launch as currency in 2024 Virtual Australia (VOZ), Australia’s world-leading, all-screen Total TV viewing and campaign performance solution, has entered the final phase of the collaborative journey towards VOZ becoming Australia’s reporting standard and trading currency in 2024, providing the […]
Selfies! Swipes! Scrolling! It’s The Best Of The Best Social Media Directors, Presented By Finecast, Part Of GroupM Nexus
Social media's far more than faffing about with videos of the office dog, as these digital maestros attest.
Thinkerbell Unveils Pringles ‘Shoot From The Chip’ After Winning Competitive Pitch
Thinkerbell has been appointed as Pringles local content and earned agency after a competitive pitch process, earmarking its partnership with the launch of Shoot From The Chip. Announced as part of Pringles’ collaboration with the Sydney Kings, Shoot From The Chip is a new digital platform which brings the game alive, making every shot, from […]
Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
“He Cannot Die Without People Knowing What He’s Done”: Alan Jones Accused Of Indecently Assaulting Young Men
As sad as it is to say about these unsavoury allegations, why does it not come as any real surprise.
B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”
Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]
Kmart Does Christmas Via Dentsu Creative
Kmart is always B&T's one-stop shop at Christmas. Particularly for people we don't overly like.
Wavemaker Promotes James Boardman To Chief Strategy Officer
James Boardman amps up his Dungeons & Dragons creds as he's named Wavemaker's chief strategy officer.
When It Doesn’t Feel So Good Being Bad – It’s 2023’s Top Banned Ads
Other than a Cannes Lion, there's arguably no greater honour in advertising than getting your ad banned by a watchdog.
Taylor Swift Named Time’s Person Of The Year, Beating Out Putin, King Charles & Barbie!
Did you spend 172-hours staring at your computer screen & still didn't get Taylor Swift tickets? Stare some more here.
Petbarn & Greencross Vets Create Live Parasite Tracking Tool Via Howatson+Company
Could your incessant itch & dark urine actually be a sign of parasite infestation? Mark this as a must read.
Imogen Hewitt Promoted To Publicis’ Chief Media Officer ANZ
Imogen Hewitt ascendancy at Publicis continues apace. Not that she's to be known as Dame Imogen Hewitt.
Icon Agency Nabs Michael Knox From Think HQ
Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]
James Warburton Resigns From Seven
James Warburton calls time on his Seven career. Also refusing all calls from Rugby Australia.
DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
ACCC To Crackdown On Influencers & Businesses For Misleading Advertising & Dodgy Reviews
ACCC announces crackdown on dodgy influencers and online reviews. Which, it must be said, is their job.
Alastair Baker Promoted To Havas’ National Head Of Planning
Havas' Alastair Baker has a spring in his step and a song in his heart today following work promotion.
Three New Hires At Amplify
Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.
Troye Sivan Named GQ’s Man Of The Year
Shannon Noll once again savagely cruelled by the GQ judges as KFC work goes unrecognised at Man Of The Year awards.
Indy Clinton, The Matildas & Fitzroy Garage Party Honoured At 2023 TikTok Awards
B&T a lucky attendee at last night's TikTok Awards. Disappointed not to see any cats playing piano, however.
Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability
The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]
What Are You Waiting For?! Enter TikTok Young Lions Now!
We're certainly not young, talented and trendy but you likely are, so enter the TikTok Young Lions comp!
Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Mister Cartoon & Turtle Wax Partnership Launches In Australia & New Zealand Via DIJGTAL
DIJGTAL launches ‘The Art of Car Care’, an exciting partnership between renowned LA street artist and icon, Mister Cartoon and Turtle Wax in Australia and New Zealand.
GTA VI Trailer Smashes YouTube Viewership Records
This trailer marks great news for spotty teenagers and socially awkward people around the world.
REVEALED: The Staggering Rental Price Network Seven Paid In Exchange For Bruce Lehrmann Interview
Wish Mr Lehrmann would simply disappear from your TV screens and newsfeeds? Alas, B&T's not seeing it anytime soon.
Telstra Fined $3m By ACMA After Wrongfully Charging Customers
Do you fume every time the phone bill arrives? Take the rage 'next level' with this dodgy Telstra news.
Qantas, Optus, Andrew O’Keefe! It’s 2023’s Most Momentous F#ck Ups!
Typically, B&T likes to champion the best & the brave. However, today we're honouring 2023's most memorable calamities.
Government To Establish Copyright & AI Reference Group To Help Protect Creative Industries
It's industry news from Canberra that thankfully doesn't involve public servants misbehaving at the taxpayers' expense.
You Can Now Buy A Single McNugget To Celebrate Its 40th Birthday
McDonald's famous menu item, the McNugget, turns 40 this year. And cardiothoracic surgeons everywhere are celebrating.
Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Do Your Shopping On Company Time Says Cheesy Retro Spot From Amazon
Counting the days down till Christmas by doing as little as possible bar a spot of online shopping? This will resonate.
New Monash University Campaign Asks: Would Your Younger Self Be Proud?
Have a painful, inert sense you've f#cked your life up? Shine a light on things via this cavity searching campaign.
Foot Locker & Nike Recruit NBA’s Kevin Durant To Hype Up The Holidays
Haven't managed to shift the winter pudding? You'll lose two kilos just watching this Foot Locker campaign.
TEAM LEWIS Announces Rapid Expansion Of Its Australian Team With 10 New Hires
With a passion for redundancy stories, we can't see the Mumbrella team being too happy over this monster hire.