Oscars Ratings At All Time Low, Falling 58%

Oscars Ratings At All Time Low, Falling 58%
SHARE
THIS



This year’s Oscars ceremony hit a ratings trough, decreasing by 58 per cent from the 2020 Oscars, which previously held the record for lowest viewership ever.

According to Nielsen’s fast national results, the ceremony had just 9.85 million viewers, the first time viewership has dipped under 10 million. Last year’s viewership was 23.6 million, making it at the time the lowest watched ceremony.

The 2021 Oscars ceremony was broadcast live on American network ABC, as well as online on ABC.com, the ABC app, YouTubeTV and Hulu+Live.

This year’s awards were profoundly affected by the pandemic, which heavily influenced what films were released as well as cinema attendance. Streaming giant Netflix secured seven Oscars, the most of any distributor, doubling its previous number of Oscar wins. Behemoth Disney followed with five Oscars.

This year’s ceremony also had a number of historic moments, as Chloe Zhao became the second ever woman to win Best Director for Nomadland. She is also the first Chinese woman, and the first non-white woman, to win the award. Nomadland also won Best Picture.

Yuh-Jung Youn, who’s role in Minari secured her a Best Supporting Actress win, was the second Asian woman and the first Korean to win the award.

Mia Neal and Jamika Wilson were the first Black winners of the Best Makeup and Hairstyling award for their work on Ma Rainey’s Black Bottom. They accepted the award alongside alongside makeup artist Sergio Lopez-Rivera.

Daniel Kaluuya became the first Black British person to win an Oscar for acting for his performance in Judas and the Black Messiah.

The Oscars is not the only award show beset with declining ratings. The Golden Globes hit a 13 year low with only 6.9 million viewers, the Grammys were at an all time low with 9.23 million viewers and last year’s online Emmy’s broadcast had 6.9 million viewers.

Please login with linkedin to comment

Oscars oscars 2021

Latest News

LED Display - Job Openings
  • Technology

Australian Tech Jobs Stunt COVID Slump

New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]

by B&T Magazine

B&T Magazine
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
  • Media
  • Technology

US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram

Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]

by B&T Magazine

B&T Magazine
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
  • Technology

Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust

While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]