Iconic Aussie luxury fashion brand Oroton has announced the unveiling of its new global online store via NOW Solutions.
The previous Oroton online store consisted of five different websites each supporting different parts of the world.
The new online store is a single global website supporting six currencies, with the capacity to grow to more and integrated product, customer and fulfilment management.
Capitalising on the current trend of bespoke designs, NOW Solutions also developed a ‘Personalise Your Bag’ solution for Oroton’s website, giving customers the ability to create a unique bag simply by adding text and/or monogramming.
Melanie Grafton, head of e-commerce and client services at Oroton Group, said: “We wanted to get a fresher look and really focus on a much cleaner site allowing our shoppers to experience the Oroton brand whether using their mobile, tablet, laptop or desktop as their device of choice.
“The team at NOW worked with us on ensuring the new website specifically aligned with our focus on Oroton as an iconic Australian brand.”
However, the project wasn’t just about overhauling Oroton’s customer experience, according to NOW Solutions director and project manager Andrew Maver.
“There were major systems changes required to ensure information from the online store flowed seamlessly through Oroton’s business systems so customers would receive their orders quickly, get notifications of delivery progress,” he explained.
“Our team worked with Oroton and a number of other solution partners to make sure everything flowed through the business systems, irrespective of whether the order was a monogrammed bag gift wrapped and destined for the United Kingdom, a gift card electronically sent to mum for Mother’s Day or a ‘Click and Collect’ order being picked up in an inner-city Oroton store.”
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