Utility company Origin Energy is highlighting its solar energy capabilities with a campaign through Inlink that uses outside weather conditions to prompt solar ads.
Using Inlink’s digital out-of-home SmartAds technology, Origin is sponsoring a four-day weather forecast that highlights special wording when the sun is shining, encouraging people to buy solar energy installations from Origin Energy.
Media agency Mindshare engaged Inlink for the campaign that will run on 1,200 screens in major city CBDs in eastern Australia and reach a target audience of almost 800,000 office workers.
On a sunny day in each of the cities, in addition to the evolving forecast on each of the screens, a message will say ‘Today is perfect for Solar. Don’t waste your roof. Make energy fresh daily’.
Inlink’s SmartAds technology allows clients to alter their messaging to show real-time data, creating much higher degrees of relevancy and therefore the capability to influence people’s impulse decision-making.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]