Utility company Origin Energy is highlighting its solar energy capabilities with a campaign through Inlink that uses outside weather conditions to prompt solar ads.
Using Inlink’s digital out-of-home SmartAds technology, Origin is sponsoring a four-day weather forecast that highlights special wording when the sun is shining, encouraging people to buy solar energy installations from Origin Energy.
Media agency Mindshare engaged Inlink for the campaign that will run on 1,200 screens in major city CBDs in eastern Australia and reach a target audience of almost 800,000 office workers.
On a sunny day in each of the cities, in addition to the evolving forecast on each of the screens, a message will say ‘Today is perfect for Solar. Don’t waste your roof. Make energy fresh daily’.
Inlink’s SmartAds technology allows clients to alter their messaging to show real-time data, creating much higher degrees of relevancy and therefore the capability to influence people’s impulse decision-making.
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]