Orchard has partnered with AusDoc, the publisher of Australian Doctor, to launch MedEd+, a new education platform that provides clinicians with personalised learning experiences via the Australian Doctor website.
MedEd+ combines Orchard’s expertise in developing medical education with AusDoc’s vast audience of engaged clinicians and advanced targeting capabilities to enable healthcare brands to reach clinicians with relevant educational content whilst they are browsing through the Australian Doctor website.
“MedEd+ marks a significant step forward in medical education by not only setting a new standard of value-driven content but also delivering it in a way that offers greater relevance and accessibility for busy healthcare professionals. Client partners want to know that their medical content is being consumed in the most natural setting to change clinical behaviour, and that place is AusDoc in Australia,” said Wai Kwok, CEO of Orchard Group.
“Through the combination of Orchard’s content excellence and AusDoc’s reach, we are creating a medical education experience that truly empowers clinicians. MedEd+ is designed to meet the evolving needs of modern healthcare professionals, ensuring they can continue their education in a way that’s both easily accessible and highly valuable,” added Bryn McGeever, managing director of AusDoc.
The content will be published exclusively on Australian Doctor, providing a channel for brands to connect with Australia’s largest clinician community, with over 61,000 prescribers and 30,000 member doctors visiting each month.
By leveraging AusDoc’s understanding of its readership, MedEd+ provides personalised content recommendations tailored to individual needs, as well as audience-driven data insights to continually measure and improve the educational experience and allow for retargeting to reinforce learnings. The platform also features promotional opportunities via the content feed and newsletters to reach clinician audiences more organically, and interactive learning modules designed to engage users and enhance knowledge retention.
