Orchard Appointed Digital Agency Across PPG Architectural Coatings Brands

Orchard Appointed Digital Agency Across PPG Architectural Coatings Brands

Following a three-way competitive pitch, Orchard has been appointed the digital agency of record across PPG Architectural Coatings brands in Australia and New Zealand. Incumbent on the account was The Farm.

PPG Architectural Coatings is a subsidiary of PPG Industries, a leading global supplier of paints and coatings. The company manufactures brands such as Taubmans, White Knight, PPG Paints and Bristol.

Orchard will take on the responsibility of bringing PPG’s brands to life online and use digital to drive inspiration, brand preference and experience pre store visits. Their first task will be to overhaul and establish solid digital foundations and information management processes, allowing PPG to deliver customer-centric digital brand experiences.

Nadine Miller-Vachon, marketing director, PPG Architectural Coatings, Australia and New Zealand, said: “This is an exciting time for our company as we partner with Orchard to help us grow within the digital space. Orchard not only demonstrated that they understood our brands and the brief but also put forward some very innovative ideas on how we could achieve differentiation within the digital space. We now have the opportunity to continue to drive awareness for our brands and further focus on our consumers’ growing needs.”

Wai Kwok, managing partner at Orchard added: “We see enormous digital opportunities for PPG and are privileged to be able to partner with a brave and collaborative team who are passionate about putting customer experiences at the forefront of their digital strategy.

 




Please login with linkedin to comment

Federation Sqaure PPG Architectural Coatings

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]