Digital marketing agency Orange Line has made two senior appointments following a series of new business wins and existing client growth.
The independent Sydney agency has hired former Essence planning lead, Aishling Farrell (right in photo), as general manager of client service and strategy along with former senior ReachLocal executive, Stephanie Ford (left) as operations manager.
For the past 10 years Orange Line has created and executed the digital strategy for tier one and medium-enterprise businesses including Bupa, Expedia and Bayer. Over the past 12 months the agency has increased its scope of work with a number of clients, moving into international markets — including the US — as well as adding a string of new business.
David Klein, co-founder and director at Orange Line, said: “The appointments of both Aishling and Stephanie come at a crucial point for the agency as we ramp up our service offering and expand our operations with clients in overseas markets. Both have significant expertise and experience in their respective fields and they will be a great addition to the team as we look forward to a bumper 2018.”
Farrell joins Orange Line after seven years with GroupM’s digital-first agency, Essence. Starting her career as a media planner/buyer she rose through their ranks in London. Charged with leading planning and account management for clients including Google and HP, she was the first person on the ground when Essence opened their Sydney office in 2016.
“I was impressed by the level of innovation being driven out of the agency,” Farrell said. “I’m excited by the opportunity to work for a business that has fostered an unprecedented level of cross discipline collaboration with each employee feeling empowered to contribute their ideas and solutions. I’m joining at a time when Orange Line are ready to take these solutions to market in Australia and beyond.”
Ford joins Orange Line after seven years with global online marketing and advertising solutions provider ReachLocal. During that time she gained experience in a variety of roles beginning her career as an account manager and then progressing to UK operations manager. Transferring to Sydney in 2014 she focused on project and program management to bring global alignment and increase operational efficiencies, as well as leading the regional operations specialist team across ANZ.
On her appointment at Orange Line, Ford added: “It’s a great time to be joining Orange Line and I am looking forward to the opportunies ahead. With rapid growth, it is important to have clear, effective processes in place to ensure operational efficiency and ultimately, driving the best outcomes for our clients.”
Please login with linkedin to commentOrange Line
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]