Oracle has announced powerful new updates to its enterprise-class customer data management (CDP) platform.
By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organisations to provide personalised and contextual experiences across all customer interactions, from website visits and online ads to customer service calls and in-store transactions.
Oracle CX Unity provides B2B and B2C brands with a complete customer intelligence platform for managing all their customer data.
It brings together online, offline, and third-party customer data sources and then applies built-in machine learning to prescribe the optimal experience within existing business processes.
This enables brands to create a single and dynamic view of the customer in real time and then use that customer intelligence to deliver experiences that increase sales, improve satisfaction, and grow customer lifetime value.
Oracle CX Unity connects with Oracle’s Data Management Platform (DMP) and ID Graph solutions to enable brands to bring together traditional marketing and advertising data, including online, offline, and third-party customer data sources.
By delivering known and unknown insights from disparate adtech and martech systems in milliseconds, the new integrations enable B2C and B2B brands to orchestrate personalised, in-the-moment experiences whenever and however a customer or prospect chooses to interact.
“Unifying customer data from different marketing and advertising systems is the only way brands will be able to eliminate blind spots and make every customer interaction matter,” said Oracle CX Cloud and Oracle Data Cloud executive vice president Rob Tarkoff. “At Oracle, we are uniquely positioned to bring those worlds together, and that enables us to provide brands with the most trusted, proven, and complete customer intelligence capabilities available today.”