Optus is continuing to recover from its FIFA World Cup streaming debacle, with the telco scoring the local broadcast and transmission rights to the UEFA Champions League, the UEFA Europa League and the UEFA Super Cup for the next three years.
Optus managing director of marketing and product, Ben White, said: “This is an incredibly exciting time for Optus as we continue to build upon our strategy of delivering elite international football and exclusive content for customers.
“Adding these tournaments and elite football matches to Optus Sport provides our customers with more than double the live premium football content compared to this time last year.”
UEFA’s director of marketing, Guy-Laurent Epstein, said: “We are excited to partner with Optus in the territory of Australia.
“Optus has proven its dedication to football in recent years, acquiring a considerable portfolio of premium footballing content.
“We look forward to seeing the way in which Optus builds the UEFA club competition brands in the territory and makes the competitions available for fans in Australia.”
Optus takes over from incumbent beIN Sports Australia as the new rights holder of the three tournaments.
The news comes after Optus sealed the local broadcast rights for all European national team football matches in a four-year deal.
These rights include Euro 2020, the Euro 2020 qualifiers, the UEFA Nations League in 2018 and 2020, the UEFA Nations League Finals in 2019 and 2021, and the 2019 Women’s World Cup, which will be broadcast on Optus Sport.
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]