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Reading: Optus To Phase Out Virgin Mobile Brand
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B&T > Marketing > Optus To Phase Out Virgin Mobile Brand
Marketing

Optus To Phase Out Virgin Mobile Brand

Staff Writers
Published on: 24th May 2018 at 11:52 AM
Staff Writers
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Telecommunications player Optus has announced it will be getting rid of the Virgin Mobile brand within the next two years.

Virgin Mobile, which Optus has owned or co-owned for the past 18 years, will see roughly 36 of its stores close and 200 of its jobs slashed, with all of the brand’s customers to be moved over to Optus.

An Optus spokesperson said: “For Virgin Mobile employees, our policy is always to talk to those who may be impacted by these changes first.

“Any potential options for redeployment within the wider Optus business will be discussed with affected individuals at that time.”

Optus said it will contact Virgin Mobile customers in the coming days about the changes and their options.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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