UM Snares Optus’ $60 Million Media Account Away From Starcom

UM Snares Optus’ $60 Million Media Account Away From Starcom
SHARE
THIS



After months of speculation, Optus has appointed UM as its new media agency. The move sees the telco part ways with Starcom Mediavest Group (SMG) on both the Optus and Virgin Mobile media accounts.

As yet there has been no official comment from either UM or Optus on the move that involves its $60million a year media spend.

However, this afternoon SMG issued a release to media saying it that its three year partnership with Optus and Virgin mobile had ended.

In the statement, SMG Australia CEO Chris Nolan said: “We are extremely proud of the innovation and award-winning work achieved in partnership with Optus and Virgin Mobile over the last three years. Over the course of our relationship, Optus and Virgin Mobile have transformed the business from a sales organisation to a customer-centric, service and content business.

“Our teams created and delivered some truly outstanding, results-orientated and award-winning work. Some of the highlights included the global first Facebook trending initiative, strategic partnerships with Westfield, cNet and Nova Red Room, the development of the Local Area Marketing business model, and for Virgin Mobile Australia, integrated campaigns for Fair Go Bro, Meal for Meal and Game of Phones, one of the most awarded campaigns ever. We wish Optus and Virgin Mobile every success in the future.”

B&T has contacted both Optus and UM for comment.

 

 

Please login with linkedin to comment

Advertising Standards Bureau Amobee Carefree The Nest

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine