Optus Continues Rio Games Sponsorship With ‘In the Pool With Ian Thorpe’ Campaign

Optus Continues Rio Games Sponsorship With ‘In the Pool With Ian Thorpe’ Campaign
SHARE
THIS



The Olympics may be finishing up today, however, Optus is set to continue to get value out of its major sponsorship of the Australian Team with a new Olympic series ­‘In the Pool With Ian Thorpe.’

The six-part series features “Thorpie” interviewing Australian stars from Rio while fully-dressed and floating about in a swimming pool.

Thorpe said of the campaign: “I’ve had the pleasure of interviewing Australian medallists and some of the world’s most colourful and celebrated athletes. I’m really excited share all the action from Rio.

“The series is going to be pretty unique as there aren’t too many other social media talk shows out there. We’ll show a different side to our athletes, hilarious pool related activities and the opportunity to give back to the fans ­ so it’s definitely one not to miss.”

Fans can join in on the action via the hashtag #FanUpAUS, with a selection of weird and wonderful fan content to be featured within the ‘In the Pool’ series.

As the official support network of the Olympic Games, Optus is celebrating fandom in all forms and “In the Pool with Ian Thorpe” will provide the perfect platform for Australians to share their team pride and unite in their love of sport and laughter.

‘In the Pool with Ian Thorpe’ is being filmed at ‘The Edge’ – a facility where Olympians, friends and family meet and celebrate.

Please login with linkedin to comment

Amobee Midas Awards Rio Olympics

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]