Optus Continues Rio Games Sponsorship With ‘In the Pool With Ian Thorpe’ Campaign

Optus Continues Rio Games Sponsorship With ‘In the Pool With Ian Thorpe’ Campaign

The Olympics may be finishing up today, however, Optus is set to continue to get value out of its major sponsorship of the Australian Team with a new Olympic series ­‘In the Pool With Ian Thorpe.’

The six-part series features “Thorpie” interviewing Australian stars from Rio while fully-dressed and floating about in a swimming pool.

Thorpe said of the campaign: “I’ve had the pleasure of interviewing Australian medallists and some of the world’s most colourful and celebrated athletes. I’m really excited share all the action from Rio.

“The series is going to be pretty unique as there aren’t too many other social media talk shows out there. We’ll show a different side to our athletes, hilarious pool related activities and the opportunity to give back to the fans ­ so it’s definitely one not to miss.”

Fans can join in on the action via the hashtag #FanUpAUS, with a selection of weird and wonderful fan content to be featured within the ‘In the Pool’ series.

As the official support network of the Olympic Games, Optus is celebrating fandom in all forms and “In the Pool with Ian Thorpe” will provide the perfect platform for Australians to share their team pride and unite in their love of sport and laughter.

‘In the Pool with Ian Thorpe’ is being filmed at ‘The Edge’ – a facility where Olympians, friends and family meet and celebrate.




Please login with linkedin to comment

Amobee Midas Awards Rio Olympics

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]