Australia’s second-largest telco is reportedly looking to expand its cricket broadcast rights, with Network Ten’s Big Bash League (BBL) the big drawcard.
Cricket Australia has had informal talks with a number of parties around broadcast rights, with Optus being one of them, according to sources of The Australian Financial Review.
The AFR’s sources noted that a decision has not yet been made, with Optus needing to win over parent company Singtel before any deal could be done. Furthermore, any bid by the telco will be centred around how may how many subscribers it expects to add.
The AFR understands that the BBL rights – which are currently held by Ten on a $20 million-per-year contract – are what Optus is most keen on.
Problem is, the free-to-air networks are the only parties that Cricket Australia is interested in selling the BBL rights exclusively to, according to sources of the Fairfax masthead.
But, the AFR believes Cricket Australia might be happy to let subscription players like Optus or Foxtel have some BBL matches, but only if the deal also had a sizeable free-to-air TV component.
If any sort of deal involving Optus came about, it wouldn’t be the telco’s first foray into the cricketing landscape, having signed a multimillion-dollar sponsorship package with Cricket Australia to become its mobile streaming partner in 2015.
Optus Sport also has the rights to air classic cricket matches.
The telco shocked many two years ago when it amped up its sport coverage by shelling out $50 million to broadcast the English Premier League in Australia.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]