B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Eyes Expansion Of Cricket Broadcast Rights
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Optus Eyes Expansion Of Cricket Broadcast Rights
Media

Optus Eyes Expansion Of Cricket Broadcast Rights

Staff Writers
Published on: 28th August 2017 at 12:02 PM
Staff Writers
Share
2 Min Read
SHARE

Australia’s second-largest telco is reportedly looking to expand its cricket broadcast rights, with Network Ten’s Big Bash League (BBL) the big drawcard.

Cricket Australia has had informal talks with a number of parties around broadcast rights, with Optus being one of them, according to sources of The Australian Financial Review.

The AFR’s sources noted that a decision has not yet been made, with Optus needing to win over parent company Singtel before any deal could be done. Furthermore, any bid by the telco will be centred around how may how many subscribers it expects to add.

The AFR understands that the BBL rights – which are currently held by Ten on a $20 million-per-year contract – are what Optus is most keen on.

Problem is, the free-to-air networks are the only parties that Cricket Australia is interested in selling the BBL rights exclusively to, according to sources of the Fairfax masthead.

But, the AFR believes Cricket Australia might be happy to let subscription players like Optus or Foxtel have some BBL matches, but only if the deal also had a sizeable free-to-air TV component.

If any sort of deal involving Optus came about, it wouldn’t be the telco’s first foray into the cricketing landscape, having signed a multimillion-dollar sponsorship package with Cricket Australia to become its mobile streaming partner in 2015.

Optus Sport also has the rights to air classic cricket matches.

The telco shocked many two years ago when it amped up its sport coverage by shelling out $50 million to broadcast the English Premier League in Australia.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Amobee, BBL, Ogilvy Public Relations
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?