Optus Eyes Expansion Of Cricket Broadcast Rights
Australia’s second-largest telco is reportedly looking to expand its cricket broadcast rights, with Network Ten’s Big Bash League (BBL) the big drawcard.
Cricket Australia has had informal talks with a number of parties around broadcast rights, with Optus being one of them, according to sources of The Australian Financial Review.
The AFR’s sources noted that a decision has not yet been made, with Optus needing to win over parent company Singtel before any deal could be done. Furthermore, any bid by the telco will be centred around how may how many subscribers it expects to add.
The AFR understands that the BBL rights – which are currently held by Ten on a $20 million-per-year contract – are what Optus is most keen on.
Problem is, the free-to-air networks are the only parties that Cricket Australia is interested in selling the BBL rights exclusively to, according to sources of the Fairfax masthead.
But, the AFR believes Cricket Australia might be happy to let subscription players like Optus or Foxtel have some BBL matches, but only if the deal also had a sizeable free-to-air TV component.
If any sort of deal involving Optus came about, it wouldn’t be the telco’s first foray into the cricketing landscape, having signed a multimillion-dollar sponsorship package with Cricket Australia to become its mobile streaming partner in 2015.
Optus Sport also has the rights to air classic cricket matches.
The telco shocked many two years ago when it amped up its sport coverage by shelling out $50 million to broadcast the English Premier League in Australia.
Please login with linkedin to comment
Advertising Standards Bureau Amobee BBL Big Bash League Ogilvy Public RelationsLatest News
“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]
M&C Saatchi’s Cam Blackley & Emily Taylor’s BIG* Industry Predictions For 2022 (*Not Necessarily Serious)
In this guest post, Cam Blackley, chief creative officer and Emily Taylor, chief strategy officer at M&C Saatchi Group AUNZ offer up their industry predictions for 2022. And they’re as crazy as the year we just had… Making predictions off the back of 2021 feels a little stupid. Because 2021 was crazy as 2020 was […]
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]
Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]
M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]
Research & Insights Agency TRA Announces New Senior Hires For Melbourne Office
If you work for a research and insights agency is there added pressure to perform in the office tipping competition?
Fitness Australia Relaunched As AUSactive For New Exercise Era
Not only can joining a gym help you lose the pounds, but it can also help you lose friends by boring them to death.
Sydney Pub Lord Gladstone Rebrands To A Church In Response To Seperate Rules For Pubs & Religious Institutes
If there really is a God, how on earth did he/she ever allow Christian rock to be invented?
Mastercard Releases New Promotional Film Ahead Of Dubai Expo
Dubai Expo 2020 organisers say it's definitely on this year. It's got half-a-million frankfurts it needs to get rid off.
The Holding Companies’ Share Prices Sky Rocketed In 2021, With IPG The Standout Up 59%
Work for one of the large holding companies? Be grateful your endless toil & 80-hour weeks are making shareholders rich.
“Just Went Smack!” Sunrise’s Sam Mac Stacks It During Morning Show Stunt
Why are zany stunts solely restricted to just weather reporters? Why not war zone or court reporters?
“Greatest Football Interview Ever!” Coach Goes Completely Off Script In Riotous TV Interview
Is this the greatest sports interview ever or the ramblings of a mad man? It's probably a bit of both, to be honest.
AFL Welcomes Crypto.Com With A Five-Year Partnership
The thing with crypto is there appears a very fine line between obscene wealth & the real possibility of homelessness.
RACV Launches New Campaign To Support Safer Homes
Still haven't got your sparkle back post the Christmas break? Jumpstart the brain with this home insurance ad.
Australian Open 2022 Launches Commemorative Coin Collection Via Dylan Alcott
B&T has nothing against commemorative coin collectors; however, it's a hobby probably best left off your dating profile.
Publicis’ Chris Thomas Joins Involved And Active
Chris Thomas joins Involved and Active. Beard arguably still a week away from its best for press photo.
Founder & CEO Of Shopper, Ben Walker, Passes Away Aged 47
Some terrible news to report today with the passing of Shopper CEO and father-of-two, Ben Walker.
Study: Aussies Prefer Sustainability Over New Products
If Aussies really do prefer sustainability over new products why don't you see more patches sewn onto people's jeans?
Bridge Road Brewers & By All Means Team Up For New Campaign
Beer ads are arguably the last bastion of machismo in Australia's advertising industry. That & charity cricket matches.
Alexa Towersey & Jenna Louise Team Up For Fitness Podcast Via LiSTNR
This new fitness podcast does miss one essential caveat, that being the sweating your arse off in the gym part.
Indie PR Agency FORWARD Announces A Slew Of New Wins, Now On The Hunt For Staff
Here's a press release basically parading as a positions vacant ad. B&T applauds the outrageous duplicity.
The Future Of Live Online Sports & Piracy
This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.
Wired Wins Digital Marketing Account For Crown Group Australia
Is there a limit to Red Bull consumption at the Wired offices? For the sake of being wired at Wired.
Swisse Launches New Brand Platform “Reach For Your Reason” Via Clems Melbourne
Want your urine to go a rather strange orange colour all combined with an offensive odour? Swisse Vitamins are for you.
Kip Wightman Jumps Ship From Nova To Replace Bob Gallagher On ARN’S 97.3FM
Kip Wightman named to replace Bob Gallagher on ARN'S 97.3FM. Apparently no one was returning Alan's calls.
Google And Meta CEOs Face Claims Of Alleged Advertising Sales Manipulation
One of the many joys of being a tech billionaire is you can afford the best lawyers if you ever get busted being dodgy.
JCDecaux Receives Certification For First Carbon Neutral Advertising Product In Australia
The question remains - can BP, Ampol or Shell advertise on JCDecaux's carbon-neutral out-of-home advertising product?
Christian O’Connell Contracts COVID-19, As Karl Stefonovic Declares His Already Battled The Virus
Karl Stefonovic tests positive to COVID. Thankfully, ex-Cassandra hasn't gone to New Idea about it.
Sir Martin Sorrell Sets Sights On Adtech With $A209 Million Venture Capital Fund
If you thought Sir Martin was going to put his pedicured, foot spa, silky smooth feet up anytime soon, you'd be wrong.
Insomniac Jennifer Aniston Fronts New Spot For Insomnia Medication Quviviq
You could take the insomnia drug Jennifer Aniston is flogging or simply watch Jennifer in the diabolical Marley & Me.
