B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Dives Into A Partnership With Swimming Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Optus Dives Into A Partnership With Swimming Australia
Marketing

Optus Dives Into A Partnership With Swimming Australia

Staff Writers
Published on: 5th August 2016 at 3:30 PM
Staff Writers
Share
4 Min Read
© Sport the library/Tom Putt Sydney 2000 Paralympic Games Swimming Day 3, October 21st. Action shot of Daniel Bell (AUS) in the pool (butterfly) showing reflections.
SHARE

Optus has announced an eight year partnership with Swimming Australia that sees Optus become a Principal Partner, bringing more support to Australian swimmers at every level of the sport.

With the Australian Dolphins Swim Team gearing up to hit the water and make Australians across the globe proud, this partnership gives Optus the privilege of becoming a Major Partner of the iconic Australian Dolphins, including access to the Swimmer Ambassadorial Program, plus branding and activation opportunities at Swimming Australia events.

The partnership also grants naming right to Swimming Australia’s junior swim program, the Optus Junior Dolphins. This program is designed to encourage kids to keep swimming after they have learnt the basics and continue to build their confidence in the water.

Optus Junior Dolphins is set to launch through accredited swimming clubs, swim schools and primary schools in October 2016, following a successful national pilot.

Ben White, managing director of marketing and product at Optus said, “We are excited to partner with Swimming Australia and build on Optus’ support for Australian athletes.

“Swimming is such a huge part of our lives here in Australia, and with almost half of kids aged between six – 13* regularly participating in swimming activities, it’s important for grassroots programs like Optus Junior Dolphins to help kids gain the skills and confidence they need around the water.”

“We are proud to help encourage people to get involved – whether it’s the Saturday morning swimming lessons for the kids or watching our Olympic swim team achieve milestones that will go down in history.

“Through our partnerships with Swimming Australia and the Australian Olympic and Paralympic teams, Optus is helping swimmers of every level achieve their best.”

Providing the tools and knowledge to help Aussies of all ages and abilities participate in one of Australia’s favourite sports is a key priority for both Optus and Swimming Australia.

Optus will also support the launch of Optus Swimfinder on the Swimming Australia website. People looking for advice and information about their local pool, a local swim club to join or the closest Optus Junior Dolphins program, can jump online and get all the info they need in one place.

John Bertrand, president of Swimming Australia said, “We are absolutely delighted to be able to announce our new partnership with Optus. We are approaching the time where the whole of Australia stops to watch the swimming and this new deal has the opportunity to change the face of the sport of swimming in this country.

“Swimming Australia has a goal of inspiring Australians to be the swimmer they want to be. This partnership will be vital from the grass roots, to the recreational swimmer, through to the elite athletes that will represent the green and gold on the world stage.”

“Sport is a defining quality in this country and the next few months will see sporting heroes made and our nation embark on a journey of dream building from the younger generations looking on at home.”

“Communication is key in all of this and our new partnership with Optus will help to strengthen bonds across the organisations and the ages.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Amobee, swimming australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?