Optus Dives Into A Partnership With Swimming Australia

© Sport the library/Tom Putt Sydney 2000 Paralympic Games Swimming Day 3,  October 21st. Action shot of Daniel Bell (AUS) in the pool (butterfly) showing reflections.
SHARE
THIS



Optus has announced an eight year partnership with Swimming Australia that sees Optus become a Principal Partner, bringing more support to Australian swimmers at every level of the sport.

With the Australian Dolphins Swim Team gearing up to hit the water and make Australians across the globe proud, this partnership gives Optus the privilege of becoming a Major Partner of the iconic Australian Dolphins, including access to the Swimmer Ambassadorial Program, plus branding and activation opportunities at Swimming Australia events.

The partnership also grants naming right to Swimming Australia’s junior swim program, the Optus Junior Dolphins. This program is designed to encourage kids to keep swimming after they have learnt the basics and continue to build their confidence in the water.

Optus Junior Dolphins is set to launch through accredited swimming clubs, swim schools and primary schools in October 2016, following a successful national pilot.

Ben White, managing director of marketing and product at Optus said, “We are excited to partner with Swimming Australia and build on Optus’ support for Australian athletes.

“Swimming is such a huge part of our lives here in Australia, and with almost half of kids aged between six – 13* regularly participating in swimming activities, it’s important for grassroots programs like Optus Junior Dolphins to help kids gain the skills and confidence they need around the water.”

“We are proud to help encourage people to get involved – whether it’s the Saturday morning swimming lessons for the kids or watching our Olympic swim team achieve milestones that will go down in history.

“Through our partnerships with Swimming Australia and the Australian Olympic and Paralympic teams, Optus is helping swimmers of every level achieve their best.”

Providing the tools and knowledge to help Aussies of all ages and abilities participate in one of Australia’s favourite sports is a key priority for both Optus and Swimming Australia.

Optus will also support the launch of Optus Swimfinder on the Swimming Australia website. People looking for advice and information about their local pool, a local swim club to join or the closest Optus Junior Dolphins program, can jump online and get all the info they need in one place.

John Bertrand, president of Swimming Australia said, “We are absolutely delighted to be able to announce our new partnership with Optus. We are approaching the time where the whole of Australia stops to watch the swimming and this new deal has the opportunity to change the face of the sport of swimming in this country.

“Swimming Australia has a goal of inspiring Australians to be the swimmer they want to be. This partnership will be vital from the grass roots, to the recreational swimmer, through to the elite athletes that will represent the green and gold on the world stage.”

“Sport is a defining quality in this country and the next few months will see sporting heroes made and our nation embark on a journey of dream building from the younger generations looking on at home.”

“Communication is key in all of this and our new partnership with Optus will help to strengthen bonds across the organisations and the ages.”

 

Please login with linkedin to comment

Amobee swimming australia

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]