Optus has this afternoon confirmed that UM will now handle its $60 million a year media account. The telco has also announced the appointment of a new agency roster for its consumer brands following a competitive pitch process.
A panel of six agencies including Big Red, M&C Saatchi, The Works, Emotive, WiTH Collective and AKQA will oversee Optus’ retail, digital, social and adhoc creative campaign work. RE will retain Optus’ brand strategy and development business.
Ben White, acting managing director of marketing and product at Optus said, “During the evaluation process, we looked for agencies that demonstrated strategic thinking and a creative approach to driving engagement with the Optus brand.
“We are pleased to welcome UM, Big Red, WiTH Collective and AKQA to the Optus family. UM’s deep understanding of our brand and strategic capabilities make it the perfect partner for Optus, while Big Red, with its solid portfolio of work, is well placed to drive deep engagement with the Optus brand.”
“Optus selected a panel of creative agencies built around breadth of creative skills, strategic insights and cross-agency collaboration. We are confident our agency line-up can help deliver persuasive campaigns that stand out in the market and resonate strongly with consumers,” White said.
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