Optus today announced the addition of Octagon Australia to its overflowing agency roster, off the back of a competitive pitch process. Octagon will support Optus with managing and executing marketing and sponsorship campaigns, with a strong focus on entertainment and sport.

Ben White, MD of marketing and product at Optus, said, “Octagon demonstrated strong expertise in sponsorship content services and an impressive track record of successful sport and entertainment focused campaigns.

“Octogaon will come on board to help Optus as we continue our succesful transformation into a mobile-led entertainment business. We’re confident they will help produce strong campaigns and deliver great results.”

Optus is now home to one of the biggest football competitions in the word, the English Premier League, kicking off at the start of the 2016/17 season.

Optus will also expand its football offer giving customers access to matches of the pre-season International Champions Cup (ICC) tournament, the 2018 Men’s World Cup, the 2017 FIFA Confederations Cup and the 2019 FIFA Women’s World Cup.

Andrew Clarke, agency director at Octagon, added, “It goes without saying that we’re delighted to be appointed to the Optus business.

“The brand’s ambition and attitude towards partnerships perfectly matches our own, and we found great synergies in their desired approach. Optus are a rapidly evolving business, and it’s an exciting opportunity for us to help shape how they engage with fans around the things they are most passionate about.”