opr Reveals Two New Senior Appointments
opr has strengthened its leadership team by appointing Graham White [feature image right] to the newly created role of chief operating officer and Jacquie Potter [feature image left] as managing director of Howorth; a role that will be in addition to her responsibilities as opr’s chief growth officer.
opr has also strengthened its healthcare team with the appointment of leading healthcare communications professional Samantha Gale to the role of Associate Director, based in the Melbourne office.
opr CEO Richard Brett said having the right talent was integral to achieving opr’s goal to combine growth and innovation and maintain its position as the largest and most specialised integrated communications agency in Australia.
“I’m delighted we’re able to support talented senior professionals with new opportunities in the business. Graham celebrates two decades with opr in April and has successfully led Howorth for the past 15 years. His resolute focus on people, financial performance, client service and external reputation means he’s a brilliant choice for this new role, where he will take on responsibility for all operational aspects of opr, working closely with myself and our finance director,” he said.
“As CEO I need the best person to support in critical areas of the business, which ensures growth of our clients, our people and our reputation. Graham’s skills and his results-driven attitude will ensure he successfully combines this new role and his ongoing work with his existing client portfolio.”
White said: “After almost two decades in the agency, change is always good. It keeps us mentally sharp and continually evolving. I’m very proud of my achievements leading Howorth, keeping it on a strong growth trajectory and evolving our services so we remain relevant to our clients. Whilst I will miss holding those reins, I’m looking forward to working with Richard in this new role. It’s an exciting opportunity and one I’m already enjoying.”
Jacquie Potter, who spent more than a decade in Howorth now takes on the leadership of that business, in addition to her role as chief growth officer. After almost 14 years in the agency, which includes two years leading our Melbourne office, Potter has already demonstrated her combination of strong leadership and exemplary client skills, and an unwavering desire to bring out the best in her teams.
Brett said: “I’m thrilled Jacquie has accepted the role of Howorth’s managing director. She’s a natural replacement for Graham and will be ably supported by Howorth’s seasoned leadership team. I look forward to watching her continued development and how she can continue building Howorth as the country’s leading technology and B2B agency.”
Potter said: “Howorth is a fantastic business with a strong reputation as one of the leading technology communication agencies in Australia. Graham has done a brilliant job leading the Howorth business and I’m honoured to take this next step. Our agency is only ever as good as its people and we have a talented team who continue to inspire me with their creativity, strategy and drive. We’re restless in evolving the role of communications and how we deliver products and services to support communications and marketing teams in a changing landscape to help our clients move their business forward.”
Most recently with Cox Inall Change and prior to that Edelman, Gale brings a diverse mix of pharmaceutical and consumer health experience in what is a fast-growing part of the business. Originally from the UK, Gale was voted CommsCon PR Professional of the Year in 2017 and brings insights across nutrition, immunology, cardiology, haematology, oncology, neurology and dermatology to her team. She reports to opr’s healthcare Managing Partner, Rachel Stanton.
All roles are effective immediately.
Brett concluded: “Key to opr’s growth is having the best people so that we can continue to expand our fully integrated marketing communications capabilities and ensure our clients get best-in-class innovative work. This next decade will be an exciting period for the agency and our next growth phase. These appointments ensure we continue to evolve our leadership team so that we remain an energising and inspiring place to work.”
opr is part of WPP AUNZ.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.