Oporto has today revealed its exciting new content campaign, Feed Your Adventure, which is set to inspire and awake consumers’ adventurous spirit and bring adventure to life with freestyle motocross daredevil, Robbie Maddison heading the campaign as its new brand advocate on Oporto social channels.

The digital content campaign sees Maddison perform incredible stunts filmed exclusively for the campaign to encourage Australians to escape the ordinary in favour of discovering something exciting and unexpected by being spontaneous and trying new things, starting with experiencing the unique Portuguese flavours Oporto offers.

Maddison aid about the campaign “I was stoked when Oporto asked me to engage with their sense of adventure for this campaign. Travelling as much as I do around the world, I regularly encounter amazing things along the way and am always open to new experiences. When it comes to food, it’s always nice to have an option to taste different flavours and spices when I’m on the road which is fresh and fast. I really feel like we’re a great fit.”

Oporto is leading the campaign with 12 new stores opening nationwide over the next six months, which will reflect the Feed Your Adventure campaign by offering a revamped dine-in experience thanks to its new customer design experience restaurants.

Oporto CEO, Craig Tozer said, “We’ve loved working with Robbie as he’s such a great fit for the brand with his adventurous, global spirit, his confidence in owning his own vibe and authentic love for the food experience Oporto offers. From the moment the doors open, we want to take customers on a journey to experience new flavours and the Portuguese heritage as if they walked into a restaurant in Portugal. We are on a mission to create the most craveable food experience and we believe life is more exciting when you live for the adventure.”