Oporto reveals new stunt-based content campaign to inspire adventure

Oporto reveals new stunt-based content campaign to inspire adventure
SHARE
THIS



Oporto has today revealed its exciting new content campaign, Feed Your Adventure, which is set to inspire and awake consumers’ adventurous spirit and bring adventure to life with freestyle motocross daredevil, Robbie Maddison heading the campaign as its new brand advocate on Oporto social channels.

The digital content campaign sees Maddison perform incredible stunts filmed exclusively for the campaign to encourage Australians to escape the ordinary in favour of discovering something exciting and unexpected by being spontaneous and trying new things, starting with experiencing the unique Portuguese flavours Oporto offers.

Maddison aid about the campaign “I was stoked when Oporto asked me to engage with their sense of adventure for this campaign. Travelling as much as I do around the world, I regularly encounter amazing things along the way and am always open to new experiences. When it comes to food, it’s always nice to have an option to taste different flavours and spices when I’m on the road which is fresh and fast. I really feel like we’re a great fit.”

Oporto is leading the campaign with 12 new stores opening nationwide over the next six months, which will reflect the Feed Your Adventure campaign by offering a revamped dine-in experience thanks to its new customer design experience restaurants.

Oporto CEO, Craig Tozer said, “We’ve loved working with Robbie as he’s such a great fit for the brand with his adventurous, global spirit, his confidence in owning his own vibe and authentic love for the food experience Oporto offers. From the moment the doors open, we want to take customers on a journey to experience new flavours and the Portuguese heritage as if they walked into a restaurant in Portugal. We are on a mission to create the most craveable food experience and we believe life is more exciting when you live for the adventure.”

 

Please login with linkedin to comment

Ad campaigns oporto Robbie Maddison

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine