Eight Technology Trends That Will Change How We Work And Live In 2030
Will the future be all robots and flying cars? In a session at Gartner Symposium/ITxpo in Barcelona recently, Steve Prentice, vice president and Gartner Fellow reimagined the business landscape of the future.
In 2030, “things” will dominate, having grown exponentially from Gartner’s estimated 26 billion connected devices by 2020. As every product, service and process becomes digitalised, the product “cloud” may become more valuable than the product itself.
Competitors will continue to challenge industry boundaries and traditional business models as Airbnb and Uber have demonstrated with hospitality and transportation markets. “Look for adjacent industries where your capabilities are complementary, and ask how digital will impact you both?” Mr. Prentice said. “Ask yourself, if Google were to enter your industry, how would they do it?”
The product “cloud” may become more valuable than the product itself.
These following eight transitions which will shape the future landscape.
#1. From Global to Personal
Digital makes the world a smaller place. We can access information about what’s happening nearly anywhere. Small companies can project a global image or customers can become manufacturers with 3D printing. Robots, which are currently used as large machinery, will downsize. While it will take time for small, personalized robots to “run around our houses,” smaller robots in peer-to-peer swarms may appear in scenarios such as farming, where they can move through crops without harming the field.
#2. From Hierarchies to Meshes
The rise of “peer-to-peer everything” means that we move from rigid relationships to fluid markets. Architecture, organisation, and information flatten, giving us more choices.
#3. From Fixed Assets to Fungible (replaceable) Assets
People care less about a specific product or service (taxi or new car) because they have so many other choices (ride share). In this environment, trust and reputation can be replaced with social recommendations and standing.
#4. From Devices to Connected Humans (and things)
Today we live in a device world. “We think we care about our devices”. However, we will rely more on the connectivity in any form, including embedded into humans themselves. Only a portion of people will want to take it this far. For the most part, we will look to personal assistants who understand us better and can provide contextually sensitive information.
While some question whether we will fully trust machines to carry out many of our tasks but you trust GPS to guide your car, even though it may take you the wrong way down a one-way street at times.
#5. From Big Data to Algorithmic Business
With billions of connected devices and things, the analytics of the vast amount of information becomes more important. Organizations and people will question who has access to the data and how they use it. This is especially the case as we move to sensor networks, quantified self and advanced analytics.
#6. From Resources to Smart Materials
We’ll build new materials using smart fabrics, memory materials, graphene, polymers, and nano composites. Here, material science becomes increasingly important.
#7. Intelligent work in 2030
In the new workforce of 2030, the most successful organisations will optimise the usage of all their resources, both human and machine, for competitive advantage. An increasing portion of your workforce will not be human. However, while machines are very good for consistency, performance, predictability, efficiency, and safety; they can’t match humans’ skills in ingenuity, novelty, art, creativity, emotion, and to address variability and provide context.
#8. An increasing portion of your workforce will not be human
We won’t see human-like robots for a long time. Rather, robots will be used first in more industrialised situations.
In 2030, as we gain access to nearly unlimited information from multiple sources, digital ethics will be key to risk management. With everything connected and billions of smart machines, the opportunities to do the wrong thing – ignore privacy, favor machines, steal, etc. – will constantly be there.
But be very careful of unintended consequences and be very careful about the digital ethics you put in place.
This article originally appeared on B&T’s sister site www.which-50.com
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.