The 12 Tips Of Christmas My Vendor Gave To Me: AdRoll APAC Managing Director
‘Twas six months before Christmas, when all through the land, Marketers were thinking how to get the upper hand; Now is the time Christmas campaigns need your care, Because the end of year rush soon would be here; As campaign questions and ideas swirl around your head, Let AdRoll’s APAC MD, Ben Sharp put all your fears to bed; With guides on best practice, tips and tricks, Right here is where you’ll find your Christmas marketing fix.
1. Time flies when you’re having fun
The second half of the year always goes so quickly and Aussies begin their Christmas shopping early, which means your campaigns should launch by mid-October. Start planning your creative and media spend now so it’s ready to go!
2. Keep your creative fresh
Avoid ad fatigue this Christmas by updating your creative once or twice a month. Updates don’t have to be major just try tweaking the original concept with news colours, border, images or buttons.
3. ‘Tis the age of data. Embrace it!
Check last years data. Might seem like an obvious one but looking at last year’s most popular products or colours in ads that performed the best can help you make informed marketing decisions.
4. It might be warm in December but that doesn’t stop code freeze
Most digital properties have a code freeze during Christmas to prevent bugs shutting down sites and effecting sales. Make sure you place all the elements needed for your Christmas campaign before the unseasonable chill sets in!
5. Be social
No I’m not referring to hitting every Christmas party in ad land. Facebook and Instagram are no longer just for brand-awareness campaigns these social platforms drive some serious and measurable sales. Get amongst it!
6. Lights! Camera! Action!
Has the team been working on an awesome video ad? Now’s the time to make the most of it. Shoppers that check out your video are twice as likely to make a purchase compared to those who don’t.
7. Think like a customer
Put yourself in your customer’s shoes. Create smart segments and relevant, interesting content they’ll like! Remember that your customers don’t log into social media or surf the web to look at ads so to stand out make it special!
8. Personalise with a capital ‘P’
Remind them of that amazing pair of shorts for their brother or perfect book for mum with the most personalised ads available, dynamic creative. DC is a technology that allows you to serve unique ads to your customers based the actions they took on your site
9. Customers have an interest in Pinterest
A huge 59 per cent of Pinterest users purchase something, during the Christmas shopping period, that they saw on Pinterest. The community catalog site drives a higher average order value than any other social platform, including Facebook and Google.
10. Create a gift guide
Show off your products with a gift guide. Be bold and creative with how you display your products. Don’t be afraid to show your customers how to pull together gifts for different segments, we all need a little gift inspiration every now and again and the more inspiring and thoughtful your guide the more likely customers are to convert.
11. Make sure you’re mobile
The lead up to Christmas is often the most busy and stressful time of year for Aussies. We’re getting ready to go on holiday, trying wrap things up for the year with work, organising travel and purchasing gifts for family, colleagues and friends. Customers need to be able to access your site on the go so ensuring that your mobile site is in order is a non negotiable, especially considering a whopping 79 per cent of shoppers who have trouble with a website’s performance say they will not return again.
12. Plan for the increase in traffic
Start the conversation with your website team early reminding them that the site will be experiencing increased traffic during the silly season. Ensure you have contingency systems in pace, after all a website crash will mean a loss in revenue.
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.