Open Colleges Partners With The AFL Women’s Competition Via Bohemia

Open Colleges Partners With The AFL Women’s Competition Via Bohemia
SHARE
THIS



Open Colleges, Australia’s leading online educator, has announced its sponsorship of the 2018 NAB AFL Women’s Competition via media agency Bohemia.

The partnership comes under the Open Colleges ‘Find Your Awesome’ campaign umbrella. It will incorporate stadium signage, as well as branding on the umpire uniforms. The sponsorship will also provide in-match activations, sponsored content, a video content series and collaborations with some of the league’s key talent including Katie Brennan (Western Bulldogs) and Nicola Barr (GWS Giants).

Open Colleges Head of Brand Marketing Nicholas Coulman said; “We are excited to partner with the NAB AFLW in 2018. The AFLW’s values align perfectly with our purpose at Open Colleges. We believe everyone has the power to achieve greatness and it’s our job to give them the confidence to find their awesome. Partnering with the exceptional women of the AFLW offers real-life examples of this greatness while effortlessly aligning with our brand values of courage, optimism, integrity and equality.”

AFL General Manager of Commercial Kylie Rogers said that the AFL is excited and proud to partner with Open Colleges in their first ever sporting partnership.

“We are proud to be Open Colleges first ever sports partner. Having helped over 800,000 students gain the skills they need to excel in their chosen field, we are excited by the opportunities Open Colleges will provide to the players and umpires of the NAB AFL Women’s Competition,” Ms Rogers said.

Bohemia’s Head of Strategy Chris Christofi, said; “The AFL Women’s is a great place for the brand to connect with people. Most of the players juggle multiple career commitments and have taken significant journeys to live their passion and get where they are today. It’s an inspiring story for our consumers.”

The NAB AFL Women’s Competition launched last year with eight teams – Adelaide Crows, Brisbane Lions, Carlton, Collingwood, Freemantle Dockers, GWS Giants, Melbourne and Western Bulldogs.

The 2018 season kicks off on Friday 2 February at Ikon Park in Carlton, Victoria.

Please login with linkedin to comment

AFL Bohemia

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine