Ooyala is powering a modern video portal and automating media operations for Australian-based EnhanceTV with the Ooyala Flex Media Platform.
Ooyala Flex Media Platform is a video content supply chain solution being used by innovative content owners worldwide to automate tasks, simplify workflows and speed up the time-to-market.
The solution, deployed on cloud infrastructure, was implemented by Ooyala’s Gold partner, Digital Logistics, and most recently won the Innovation in Education category of the ABE Awards in Australia.
The Ooyala Flex Media Platform powers the EnhanceTV service from curation, production, ingestion, to distribution and video-on-demand playback.
Ooyala’s content production and content distribution solutions automate repetitive tasks, simplify complex processes and deliver content timely to the end-users.
The digital video playout solution within the platform provides a modern interface and powerful create and search functions so users can easily create clips and share them.
EnhanceTV, a subsidiary of the not-for-profit organisation Screenrights, offers a subscription-based service providing Australian educators in primary and secondary schools with licensed television and film video content, including news, clips and documentaries, for use in the classroom.
Educators are able to curate and share content via the service. Screenrights wanted to build a modern and scalable video portal that offers a great user experience and an easy way discover content.
They also wanted to establish an automated and scalable process to manage and publish content from their contributors.
Head of EnhanceTV Stefan Savva said: “We needed a solid and scalable solution to modernise our legacy infrastructure, support our business expansion and to manage our large library of content and complex business rules.
“The Ooyala Flex Media Platform, with its flexible architecture and strong orchestration capabilities, helps us to increase efficiencies, reduce manual processes, and manage our growing library of content.”
Ooyala CEO Jonathan Huberman said: “One of the biggest pain points faced by content owners today is how to get engaging content to market faster and at a lower cost.
“They need leading-edge yet easy to use tools that can integrate with their existing systems and produce, manage and distribute content efficiently.”
“Since Digital Logistics implemented the Ooyala Flex Media Platform for us, we have seen increased engagement and usage from our subscribers and are confident that we can keep growing our business aggressively,” said Savva.
Ooyala Vice President of Asia Pacific and Japan region Patricio Cummins said: “We are delighted to be working with Digital Logistics to power the service for EnhanceTV and deliver cost savings.
“With the Ooyala Flex Media Platform automating their workflows and repetitive tasks, the EnhanceTV team can focus on driving usage and revenue, with a future-proof platform.”
Please login with linkedin to commentOoyala
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]