Media software player Ooyala has announced the appointment of Patricio Cummins as vice president for the Asia-Pacific and Japan (APJ) region.

Prior to this appointment, Cummins was Ooyala’s regional VP for Latin America, where he led the team to acquire customers like Sky Mexico and TVN Panama.

He takes over the APJ region from Steve Davis, and will be responsible for charting growth in the region and addressing media customers’ needs of delivering content to market faster and more cost-efficiently.

Davis has since been appointed as chief revenue officer, responsible for Ooyala’s global sales and marketing operations.

Ooyala CEO Jonathan Huberman said: “Patricio’s rich experience in the industry will help broadcasters and media companies in the Asia-Pacific and Japan region address the dynamic content supply chain landscape today.

“With his visionary leadership and track record in moving the needle for our LatAm business, I am confident that he will continue the very strong growth we are seeing in the region today.”

Commenting on his new role, Cummins said: “The Asia-Pacific and Japan region has always piqued my interest with its vibrant media landscape, diversity and high mobile viewership.

“I am excited and look forward to working closely with new and current customers to optimise their video production and delivery capabilities, and help address the changing needs of the media industry in this region.”