oOh!media Unveils The Six Unmissable Awards Winners

oOh!media Unveils The Six Unmissable Awards Winners
SHARE
THIS



Six brands have won a share of more than $2 million in media to run multi-format campaigns across oOh!media’s network, following the judging of the company’s Unmissable Awards for campaigns that successfully integrated native content with Out of Home.

Luxury vehicle company Lexus received two awards at the 2019 oOh! Unmissable Awards last night for its innovative Out of Home campaign to promote its first year as naming rights sponsor of the Melbourne Cup.

The campaign, which ran from 3-10 November, was recognised for embracing the full potential of the new Out of Home medium by broadcasting the race via oOh!’s digital network, embracing data, digitisation and running content in relevant environments.

This included the Lexus Melbourne Cup being streamed live to passengers on Wi-Fi enabled flights, in Qantas Clubs and Domestic Business Lounges, Collect and Connect screens at selected baggage carousels and on the country’s largest full motion digital billboard at Bourke Street Mall, Melbourne. Screens also carried a countdown to the race along with strategic advertising during the week.

Lexus was one of three brands to receive $500,000 worth of media to use for a multi-market campaign with oOh!, for successfully integrating two or more oOh! environments and native content.

The campaign and its use of contextually relevant creative was also awarded the Creative Award, which will see the campaigns’ creative lead receive two tickets to a leading innovative, media, film and music festival.

The two other brands to receive the National Campaign Integration Award including $500,000 worth of Out of Home media included Tourism Tasmania for its Go Behind the Scenery campaign and Energy Australia for its Anytime Saver Offer campaign.

Koala, Heineken, and Fiat Chrysler Automobiles (FCA) were awarded $175,000 worth of media, for their Holiday, Occasions and Jeep Cherokee campaigns respectively.

Chairman of judges, Andrew Baxter, said while there were diverse opinions across all campaigns the Lexus campaign gained the highest vote for presenting a strong understanding of their target market, delivering its message effectively and employing classic and digital formats, integrated with native content.

Baxter said: “As one judge observed, if a brand is going to sponsor an event, it makes sense to tell as many people as possible and do it in interesting ways that support your brand. Lexus has used Out of Home environments to bring the Melbourne Cup to those who weren’t at the event. It used “live” in a smart way and a variety of formats.

“The overall execution of the campaign was lifted by the innovative strategy and effective placement of content.”

oOh!’s chief customer officer David Scribner said Lexus produced a remarkable campaign that deserved recognition and to receive an Unmissable Award.

“All six winning campaigns were truly outstanding and deserve recognition for embracing new capabilities that extend beyond the traditional billboard.

“They showed how through contextually relevant creative and content, the use of executions tailored to the format, the effective use of technology and using data and insights to connect with their audiences, brands can achieve powerful results.”

Please login with linkedin to comment

OOH oOh!Media unmissable awards

Latest News

Dentsu’s Ad Spend Report Forecasts 5.9% Growth In Australia In 2021
  • Media

Dentsu’s Ad Spend Report Forecasts 5.9% Growth In Australia In 2021

Global advertising investment is forecast to grow by 5.8% globally and 5.9% in Australia in 2021, according to the dentsu 2021 Ad Spend Report. The report combines data from 59 markets and anticipates that $US579bn will be spent globally with all regions enjoying growth to offset a fall of 8.8% in 2020. Australia’s forecasted growth […]

David Pullinger, Former JC Decaux Sales Director, Appointed QMS Media GM
  • Media

David Pullinger, Former JC Decaux Sales Director, Appointed QMS Media GM

QMS Media has appointed former JC Decaux national sales director (independent agencies) David Pullinger to the newly created role of general manager, independent agencies and direct sales. The appointment comes in a bid to further drive growth in what QMS describes as the “significant independent agency and direct sales market”. With more than 20 years’ […]

Stan Officially Announces Pricing For Stan Sport
  • Media

Stan Officially Announces Pricing For Stan Sport

Stan has today officially announced pricing for its new add- on Sport package in the lead up to the Super Rugby season kicking off. Stan’s add-on Sport package will be available for $10 a month and Stan will be the only place to watch every match. Consumers can enjoy Rugby ad-free, live and on demand […]

?stanbul, Turkey - February 10, 2014: Businessman figurines standing in front of Apple iPad monitor  displaying start-up screen of Facebook application. Facebook is one of the most visited social networking website in the world.
  • Media

Facebook Introduces New Measures To Stop The Spread Of Holocaust Misinformation

Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]

Busting 6 Of The Biggest Ad Tech Myths
  • Partner Content

Busting 6 Of The Biggest Ad Tech Myths

When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]

Partner Content

by B&T Magazine

B&T Magazine
Droga5 London Rolls Out New International Visual Identity For CUPRA
  • Marketing

Droga5 London Rolls Out New International Visual Identity For CUPRA

Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]

The acquisition of TurboSquid establishes Shutterstock as the premium destination for 3D models.
  • Technology

Shutterstock Acquires 3D Marketplace TurboSquid

Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]

M&C Saatchi’s Timothy Ng: “How Do You Solve A Business Problem With Creativity?”
  • Opinion

M&C Saatchi’s Timothy Ng: “How Do You Solve A Business Problem With Creativity?”

M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]

Opinion

by B&T Magazine

B&T Magazine
WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row
  • Advertising
  • Media

WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row

WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency.  The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]

Tokyo, Japan - July 29, 2019: The skytree tower is illuminated at night announcing the olympics of Tokyo 2020 with a hashtag.
  • Uncategorised

Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch

Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]

by B&T Magazine

B&T Magazine
When You Do And Don’t Need AI
  • Technology

When You Do And Don’t Need AI

Here's top tips for when you do and don't need AI. Alternatively, ask Alexa if she thinks it's worth reading.

Opinion

by B&T Magazine

B&T Magazine
Salesforce © Salty Dingo 2020
  • Uncategorised

Events Agency Director Nigel Ruffell Reveals How His Company Survived 2020

There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]

by B&T Magazine

B&T Magazine