oOh!media Sees Revenues Soar 23% In End-Of-Year Numbers

oOh!media Sees Revenues Soar 23% In End-Of-Year Numbers

oOh!media Limited has today announced its financial results for the half year ended 30 June 2021.

Australia’s biggest out of home company saw a 23 per cent lift in revenue to $251.6 million compared to the prior corresponding period.

The strong revenue uplift translated to underlying EBITDA more than tripling to $33.3 million, additionally supported through ongoing cost discipline and negotiated fixed rent abatement with commercial partners.

At the same time, oOh! continues to implement its strategy with a clear focus on its core Out of Home assets, continued digitisation of core sites and audience-focused selling.

While COVID-19 and associated periodic lockdowns continue to cause near term uncertainty, oOh! remains in a unique position to leverage audiences through the scale and mix of our assets and continue revenue recovery as market conditions improve.

As announced at the time of the equity raising in March 2020, the Board has temporarily suspended dividends. As a result, no dividends were payable for 1H21. The Board will revisit this intent in future periods based on the prevailing market conditions and with consent of the Company’s lenders.

Highlights of today’s numbers:

  • Revenue up 23 per cent to $251.6 million – Strong revenue recovery across key formats in Australia (Road, Retail and Street Furniture) and New Zealand.  Road and New Zealand revenues performed  ahead of 1H19 (pre COVID-19)
  • oOh! has the #1 market position in both the Australian and New Zealand markets
  • Gross margin of 42.5 per cent, (up 8.8 points) demonstrating strong recovery towards pre-COVID levels
  • Underlying EBITDA up 209 per cent to $33.3m with margin expansion leveraging revenue uplift
  • Continued negotiations with property partners delivers net rent abatements of $19m in 1H21
  • Underlying NPATA of $2.4 millionm compared to loss of $16.9 million in prior corresponding period
  • Financial position strengthened further – gearing ratio down to 1.1 times (from 1.8 times) and net debt reduced by 16 per cent compared to 31 December 2020
  • Reported Net Loss after Tax of $9.3m (post AASB16) compared to a loss of $28.0m in the prior corresponding period

Announcing the numbers, CEO, Cathy O’Connor (main photo) said oOh! delivered a strong first half result which demonstrated the scale and diversity of the Company’s assets and leverage to audience recovery across its key formats.

“We have seen strong audience growth post lockdowns which has led to a significant turnaround in revenue for the half, particularly in our key formats of Road, Retail and Street Furniture in Australia and New Zealand.

“That has also been a function of our strong suburban and regional network where we continue to provide unrivalled reach and frequency for advertisers.

“In Australia audience levels were consistent up to May 2021 before declining as a result of the Melbourne lockdown in June.  Overall revenue has held consistently at 80 per cent of 2019 levels with revenue in Road performing particularly strongly at 116 per cent of the first half of 2019.  New Zealand also performed at or slightly above 2019 levels.

“As conditions have become more fluid during the pandemic, we are seeing advertisers capitalising on the flexibility of digital out of home (DOOH).  With the largest quality digital network across the region, oOh! is well positioned to respond.”

Positive fundamentals for Out of Home remain

O’Connor said oOh! continued to progress its strategy to leverage growth in the Out of Home market.

“The Out of Home sector is well positioned to grow its share of advertising revenue through improvements to measurement and further digitisation.

“Our core focus is on our Out of Home assets and redefining our offering through audience selling which capitalises on oOh!’s scale advantage to deliver increased effective reach to advertisers and revenue to oOh!.

“Consistent with our focus on Out of Home, we announced the proposed divestment of Junkee Media.”

“We have demonstrated with this result that we can successfully capitalise on audience growth and operating leverage to grow earnings faster than revenue.  We remain very well placed to continue to capitalise on the key growth fundamentals of Out of Home,” O’Connor said.



Revenue in Commute, which includes the Company’s rail assets, increased by 26 per cent to $91.9 million as audiences started to return with a solid improvement in Street Furniture (up 36 per cent), leveraging its suburban strength, partially offset by Rail revenue (down 18 per cent) which was impacted by passenger declines in key stations in the Sydney and Melbourne rail networks.  The rail networks include inbuilt rent abatement or rent structure mechanisms in relation to audience declines.


The Group’s Road (billboard) division was the strongest performer in the portfolio, continuing its solid performance from the second half of 2020. The Company continued to leverage its diversity and scale across its metropolitan and suburban network to deliver results for advertisers.  Revenue increased by 44 per cent to $78.6 million. This performance also represented a significant improvement on the pre-COVID period with revenue up 16 per cent compared to 1H19.


Retail revenue increased significantly as audiences returned to the segment, continuing the trend from the end of 2020.  Revenue increased by 40 per cent to $57.3 million.


As anticipated, the COVID-related restrictions in air travel continued to impact revenue for Fly with revenue declining by 56 per cent to $8.0 million.  The key airport leases include inbuilt rent abatement or rent structure mechanisms in relation to audience declines, resulting in further rent savings in 1H21.  oOh!’s airport assets are weighted more towards domestic travel, which can be expected to recover more quickly than international travel when COVID-19 air travel restrictions are lifted.


Locate revenue continues to be affected by the actual or perceived closure of office buildings and employees working from home. Revenue declined by 33 per cent to $7.5 million, noting that Locate predominantly has a variable rent profile.

Other revenue represents the contribution from Junkee Media and Cactus Imaging which increased by nine per cent to $8.3 million.

FY21 Outlook

Revenue for Q3 is currently pacing 38 per cent higher than the corresponding period in 2020 and 74 per cent of Q3 2019.

Forward visibility remains uncertain given the ongoing effects of COVID-19 lockdowns and associated movement restrictions, however we expect that when the current lockdowns end there will be a strong recovery in audiences and associated revenues as has been the case previously.

Capital expenditure for the full year will be at or under $25 million and remains focussed on revenue growth opportunities and concession renewals.

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Cathy O’Connor oOh!Media

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