oOh!media Reaches NZ Shopping Centre Milestone, Expands Interactive Screen Network
oOh!media has announced an expansion of its full-motion digital and classic advertising network in New Zealand to 50 major shopping centres, following new agreements in Hamilton, Christchurch and Auckland.
The out-of-home (OOH) media giant has also revealed it is set to extend its portfolio of interactive EXCITE screens beyond Auckland to shopping centres in Wellington, Christchurch, Hamilton and Palmerston North.
Adam McGregor, general manager of oOh! For NZ, announced new agreements with Kiwi Property to introduce the company’s full-motion digital and classic portfolio into The Base, New Zealand’s largest shopping centre by lettable area, and the adjacent Te Awa complex in Hamilton.
oOh! has also signed contracts with AMP for the Merivale Centre in Christchurch and with the privately-owned Point Chevalier Arcade in Auckland.
The new contracts mean oOh! has extended its portfolio to 14 more shopping centres since September 2016.
McGregor said: “Over the past 12 to 18 months, we have actively expanded our market-leading shopping centre portfolio across NZ.
“Our reach has increased significantly, and our retail audience measurement system CRAFT demonstrates that our network has a unique reach of up to 73.5 per cent of people living in the 10 regions we operate in of Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Wellington, Nelson, Christchurch, Queenstown and Dunedin.
“After successfully trialling five EXCITE screens in Auckland, we will roll out another 10 in key national locations across the North and South Islands. These cutting-edge shopping centre screens are designed to allow advertisers to take their campaign to the next level, and engage with shoppers and audiences in a more meaningful and creative way.
“This takes our portfolio of fully interactive EXCITE screens to 15 within the NZ market. The rollout of EXCITE screens across oOh!’s unrivalled shopping centre footprint will allow brands to deliver more scalable interactive campaigns.
“These next generation screens are loaded with unparalleled sensory features including multi-touch screens, Kinect 2.0 gesture control, voice recognition technology, high definition web-cams, audio and 4G connection.
“In Australia, an average two-week retail EXCITE campaign generates over 30,000 interactions, while data from the inbuilt Quividi Anonymous Video Analytics shows a ‘halo effect’ of up to twelve times, meaning that for every person physically interacting with the screen, up to 12 other shoppers are watching for longer than normal advertiser viewing time.
“oOh!’s EXCITE network will allow advertisers to deliver a greater engagement between their brand and more Kiwi shoppers and audiences.”
Mr McGregor said oOh!’s portfolio across the 50 New Zealand shopping centres will include 16 double-sided large-format EVOKE screens (full-motion digital billboards located in prominent high traffic areas), almost 270 digital ShopaLive screens and more than 415 classic ShopaLite panels.
“These developments will bring the total number of full motion digital panels in the oOh! shopping centre network to 304, furthering our position as the largest full-motion and digital out of home network in New Zealand by some way,” he said.
oOh!media CEO Brendon Cook said: “We continue to invest in our digital strategy and build out our world-class full-motion network in New Zealand, while constantly looking for opportunities to accelerate innovation and drive change that delivers greater audience engagement.”
Cook added that oOh! would shortly invite NZ advertisers to win a free EXCITE campaign.
“We have great respect for the level of creativity in the New Zealand advertising market and we expect lots of interest from local advertisers, creative and media agencies with this opportunity to showcase just how good New Zealand OOH creative can be,” he said.
Please login with linkedin to comment
MYOBLatest News
Russian YouTube Star Torches $360k Mercedes In Apparent Online Protest
This Youtube star looks rather similar to those shifty types you see hanging around the carpark of a Justin Hemmes bar.
Basketball Australia Lands Women’s NBL Broadcast Deal With Foxtel, ABC
Basketball reamins one of those enigmatic sports where you may as well not bother unless you're nudging seven foot.
“Who Thought This Was A Good Idea?” Health Official Announces COVID Deaths Dressed As A Clown
B&T's not sure if we count Gladys, Dan or Annastacia among the readership, but there's top media delivery tips here.
TRP Launches “The Every Day Supercar” For McLaren
Did the AFR Rich List story leave you feeling depressed? Get set to feel even worse with this McLaren sports car story.
Greyhound Australia Gets The Show Back On The Road With Shannon Noll
Why bother with a pesky one-hour flight when you can do it in 36 hours aboard the Greyhound Australia coach service.
Snapchat Launches New Friendship Report & Time Capsule Lens With Aussie Band Sheppard
Snapchat has released a new Friendship Report. Hopefully, the Arabs and the Israelis will be among its many readership.
“Trying To Indoctrinate Children!”: Conservatives Slammed For Oreo Proud Parent Boycott
As a confession, B&T always regarded the Iced VoVo or the chocolate finger the more LGBTQI+ of the biscuit barrel.
Kerry Stokes Swoops In At Number 10 On AFR’s Rich List With Whopping $6B
At school, did you toss-up between advertising & marketing or iron ore miner as a career choice? Feel really silly here.
WPP Q3 Revenues Fall 7.6% YOY
Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.
Forrester 2021 Advertising Predictions: Prepare For A “Data-Deprived” Future
It's not even November & the first of the 2021 prediction articles has arrived. Set gauge from moderate to torrential.
Thursday TV Wrap: The Block Loses Out To Gogglebox On A Quiet Night
As an idea, someone with Tourette syndrome would really ad some zing and pizzaz to the Gogglebox cast.
AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”
By clicking on this story you then click again to download this top report. It's like finding a tenner in a coat pocket.
Mitre 10 Launches New Campaign To Celebrate The Real Stories & People Behind Its Stores
B&T WOULD shop at Mitre 10, however, we only attend hardware stores for the sausages, really.
Integral Ad Science Appoints Tom Sharma As Chief Product Officer
Want to sound a bit smarter & cerebral at dinner parties? Then working for Integral Ad Science could just do the trick.
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Special Group Launches In The US Market
Special Group follows other Aussie ex-pats to the US that include Iggy Azalea, Kiwi-born Keith Urban & barbecued shrimp.
MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WWF-Australia Appoints whiteGREY As Lead Agency
The tiger skin rug & taxidermied antelope quickly being removed from whiteGREY's reception after snaring WWF account.
Regulator Set To Clamp Down On Super Funds’ “Ridiculous Vain Advertising”
Most articles with "superannuation" in the headline can cause the eyes to glaze over. However, this one's rather catty.
The Body Shop Appoints Havas Melbourne As Media Agency
Are you friends with anyone from Havas Melbourne? Sadly, it'll be bath bombs & a pointless loofah for Christmas for you.
RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Dave Grohl Opens Up About Caffeine Addiction In Hilarious Spoof Ad
Fear not, the person in the B&T office that asked, "Who's Dave Grohl?" has left the company with immediate effect.
Wednesday TV Wrap: Gruen Pips The Block By Just 25,000 Eyeballs
Gruen continues to shine a valuable light on the ad industry. Which begs the question: what the f@ck's B&T doing then?
PUMA & Athletics Australia Announce Four-Year Partnership
Can't run the 100-metres in under 15 minutes? Well, judging by this press photo it could be the drag from your elbows.
Australian Space Agency Appoints Indie Agency NATION
Apparently Australia has a space agency, with plans afoot to launch the first Jayco caravan into orbit.
TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
UnLtd Launches Ambassadors Of Good Program
UnLtd launches its Ambassadors Of Good program. Which kinda sounds a bit like a Christian rock band at Hillsong.
Canva Launches New Products As Usage Surges 25%
Of all of Australia's tech billionaires, at least Canva's haven't decided they're also pseudo politicians.
Study: Consumers Want The Feel Good Factor In This Year’s Christmas Ads
B&T wants to see more realistic Chrissie ads - dry turkey, pissed relatives, possible fistfight & police intervention.
Why Apple Is Building Up Its Search Engine
Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.
